Finance and Accounting Marketing Strategy - Assignment Example

Low-end segment: the customers here seek low-priced products that are well-proven. The age is 7 years, performance is 1.7 and size of 18.3. Customers prefer inexpensive, slower performance and give a higher score to sensors in the 7 years range. The company should supply this market with cheap and well-proofed products. The forecast sales are about $14500 with a capacity number of 7%.

High-end segment: the customers seek cutting-edge technology and new designs. Its age is 0 years, price of about $36 with a performance of 8.9 and market size of 11.1. The customers in this segment demand cutting-edge sensors with high performance and small size and give high scores to newer sensors. The company should therefore supply the market with high-performance, small-size and newer sensors to satisfy them. The forecast sales are $22500 with a capacity number of 9%.

Performance segment: they seek highly reliable and cutting-edge performance technology. It has an age of 1 year, performance of 9.4, size 16.0 and price of about $27. Customers emphasize performance and a 1-year range. The company should supply sensors of high performance and of at least one year range. The forecast sales are about $16000 with a capacity number of 8%.

Size segment: customers seek cutting-edge size technology and young designers. Performance is 4.0, size 10.6, and age 1.5 years. Customers look at size than performance and over 1.5 years range. The company should supply large size and young designs to the segment. The forecast sales are about $18500 with a capacity number of 9%.