Results from the analysis of data, shows clearly that Southwest Airlines has made greater strides to becoming a market force in the aviation industry by keeping at par with average industry ratios (Mazzeo, 2003). The fact that the company’s ratios are not so high above industry average however means that entrusting it with a five year long commitment would not be advisable. It can therefore be concluded that the prospects of the company in its current state with effect from the year 2009 is neutral. This means that the performance of the company is neither below average nor above average. Based on this, the major recommendation that is put across is for RenDi Corporation to enter into a short term commitment of a maximum period of three years with Southwest Airlines. 2.0 Overview of Southwest Airline as an aviation company From a humble beginning in 1971 where Southwest Airline operated with only three (3) Boeing 737 aircrafts in Texas, the company has today grown to be a major force in the air transport industry. It is refreshing to note that the company currently operates a total of five hundred and fifty (550) Boeing 737 aircrafts with other standby aircrafts for emergency service delivery. By a random and non-itemized evaluation, it would be true to argue that the company has made a lot of important progress that are worth commending. One important area that continues to be a major competitive advantage of the company over key competitors has to do with the corporate attention that the company gives to customers. Such customer satisfaction culture has continued to build a paradigm around the company whereby customers who have tried other competitors become convinced of the quest to keep doing business with Southwest Airlines because of the customer satisfaction they guarantee. Another major area of competitive advantage has to do with the corporate responsibility of the company, which has been directed at keeping a safe and green environment. This particular vision of the company is kept alive by the use of environmental friendly sources of fuel. One of such sources of fuel has been identified to include renewable synthetic diesel fuel, which has lately proven to be very effective and efficient in the air transport business. To RenDi Corporation, the latter is an opportunity to establish firm business lines and linkages with Southwest Airlines and thus this comprehensive research report to test the authenticity of the performance rate of the company. 3.0 An evaluation of Southwest Airline's financial performance for the period 2009, 2010, & 2011 3.1 Profitability Within the period of 2009 to 2011, Southwest Airline has given different and varying indications of its ability to generate income and subsequently maintain growth. First, it can be seen that the company responses sharply to prevailing global economic trend. This is because unlike 2008 where the net income of the company was US$179 million, this dropped to a woeful US$99 million by the end of 2009 when the global economic crunch was at its peak (Southwest One Report, 2010, p. 7). In 2010 and 2011, the profit of the company in terms of net income increased steadily over 2009 but not earlier years like 2006 and 2007 mainly because the recessionary recovery were not completely over. In the year 2011 for instance, the profit of th
Executive level financial report research paper for RenDi Corporation 1.0 Executive Summary This is a report that gives a comprehensive analysis and evaluation of the prevailing financial and stock performance of Southwest Airlines in relation to the profitability, solvency, liquidity and stability of the company…
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