Finance & Accounting
Pages 10 (2510 words)
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Balanced Scorecard is an important tool developed to measure the level of performance mainly of the employees in an organization. Procter and Gamble (P&G) is a reputed FMCG company which operates its business worldwide.


It is headquartered at Ohio, United States. The company is engaged in the business of offering consumer goods to its customers in packaged form. The sales and marketing division of P&G group is committed towards providing best services to its customers. This study entails the preparation of a balanced scorecard for the strategies to be implemented in the sales and marketing division of the company keeping it aligned with the overall strategy of P&G. The Balanced Scorecard includes all the four perspectives of a balanced scorecard namely, the financial, customers, learning and internal business process perspectives. The purpose of this Balanced Scorecard is to look at three objectives in this organizational unit. These objectives will be measured using metrics appropriate for this discipline. Financial The primary goal or objective of this business unit is to increase the sales and add to the profits of the company. A lot of sales personnel are involved in the marketing of products of P&G and it needs to look at the objective of reducing the costs incurred in the various processes involved in this department as well. Customer Customers are the key towards the success and profitability of the company. Hence the company needs to have a well devised strategy leading to complete satisfaction of its customers. ...
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