Finance & Accounting
Pages 5 (1255 words)
SWOT Analysis of Kroger Co. Company Info Kroger (The Kroger Co.) is an online and in-store grocery retailer. The company produces and processes food to be sold in its supermarkets. Kroger operates retail drug and convenience stores, food stores, jewelry stores, and multi-department stores across the United States.
There are 2,461 multidepartment stores and supermarkets owned by Kroger, and 954 of them have fuel centers. Apart from the supermarkets, Kroger operates 375 fine jewelry stores and 784 convenience stores (GlobalData, 2012). All the jewelry stores of Kroger are located in malls, which are situated in leased locations. Eighty-three convenience stores are operated under franchise agreements. Close to 51 percent of the convenience stores managed by subsidiaries were initially operated by company-owned facilities. The convenience stores provide a limited variety of general merchandise and an assortment of staple food, and, in general cases, sell gasoline. Kroger’s supermarkets stock an average of 11,000 private label items. The company also operates 39 manufacturing plants. The plants consist of 10 bakery or deli plants, 17 dairies, 3 beverage plants, two cheese plants, two meat plants, and 5 grocery product plants. The supermarkets are usually operated under format, which entail combination drug and food stores (combo stores), price impact warehouses, marketplace stores, and multi-department stores (Thomson Reuters, 2012). SWOT Analysis Description SWOT analysis is described as a strategic planning tool utilized in the assessment of strengths, weaknesses, opportunities, and threats (SWOT) involved in a business venture or in a project. ...