Research Methods - Essay Example

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Research Methods

4 References 6 Q1: How has your problem or question been studied in the past?  It has been observed that globalization has evolved into different stages. Earlier the companies used to focus mainly on domestic market. If we talk about the companies in the Gulf region, the focus was mainly on oil and gas industry. Since the gulf countries were having monopoly control over this important resource, they even controlled the prices of the oil and gas in the global market. Traditionally the market was evaluated only on the basis of the macroeconomic and the political factors. The scenario has changed now. The market is now judged on the factors like the long-term potential of the market, its culture, competitive analysis of the industry and also customer receptiveness (Balakrishnan, 2009, p. 2-3). Market Entry previously was an institutional arrangement. It included the products, human resources, technology, etc to be rooted into the foreign market. When a firm decides to enter into a new market, the question that arises is the choice of mode of entering into the new market. The companies could not enter the markets directly. They had to choose their mode such as exporting, franchising, joint venture with the company of the host country, etc. ...Show more

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It has been observed that globalization has evolved into different stages. Earlier the companies used to focus mainly on domestic market. If we talk about the companies in the Gulf region, the focus was mainly on oil and gas industry. …
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