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Finance and Accounting Assignment 2
Finance & Accounting
Pages 4 (1004 words)
Discussion 2 Contents Discussion 2 3 Reference 6 Bibliography 6 Discussion 2 Interaction with Organization Discussion on recent interaction took place on an emerging topic termed as “relationship marketing” and the organization chosen for the discussion is Procter & Gamble, one of the top FMCG giants.
The interaction made with the organization based on relationship marketing can prove to be a part of ongoing relationship between the customer and the organization and this is because through the interaction, which was done through mail, highlights the importance of relationship marketing in the competitive environment and can be said to be a competitive advantage for organizations. Based on the interaction it has been learned that P&G has been using digital tools in order to build one on one relationship with the customers so to enhance the innovative and marketing capabilities of the company. According to P&G CEO, Bob McDonald the company aims to create indispensable relationship with the brands and it is possible though digital technology. The interaction on relationship marketing which took place can evaluate the way organization is thinking and to what extent they are ready to incorporate change to cater the needs of the customers. ...
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