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The Case of Coca Cola Gaining a Stake in Innocent Drinks
Finance & Accounting
Pages 4 (1004 words)
Week 7 discussion Contents Contents 2 The Case of Coca Cola gaining a Stake in Innocent Drinks 3 Evaluation of the Selling Activity of Innocent’s Stake to Coca Cola 3 Selling of Innocent’s Stake to Coca Cola and Innocent’s Company Philosophy 5 References 7 The Case of Coca Cola gaining a Stake in Innocent Drinks Innocent a soft drink and smoothie manufacturer based in United Kingdom to gain potential for international expansion is found to sell around 10 to 20 percent of the company’s stake to the beverage giant Coca Cola.
The management body of Innocent however confided that in terms of consumer responsibility they would remain the same in terms of generating natural and healthy products to the consumers while rendering valuable information as to the contents on the product packages and also working in terms of rendering charitable funds. They further mentioned that gaining of funds through the selling of a certain portion of the company’s stake would contribute in enhancing the potential of the concern to fulfill responsibilities related to the consumers and the society in general (Sweney, 2009). Evaluation of the Selling Activity of Innocent’s Stake to Coca Cola The evaluation of the impact of the corporate sell out of Innocent’s Stake to Coca Cola on Innocent’s own image can be made based along certain views and ideologies related to marketing and consumer philosophy. Firstly it needs to be understood that the current age of consumption does not only relate to customer satisfaction at the subsistence level. ...
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