Finance-Whether to undertake a project or not

Finance-Whether to undertake a project or not Research Paper example
Research Paper
Finance & Accounting
Pages 8 (2008 words)
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INVESTMENT APPRAISAL PROJECT Ford Motor Company Limited STUDENT NAME:___________ Contents Introduction to the company 3 Relevant Financial Data 5 Mathematical Analysis of the Project 9 Financing Plan for the Project 11 References 14 Ford Motor Company Limited Introduction to the company Ford motors - an internationally recognized name which is considered analogous for state of the art automotive designs and high efficient luxurious cars.


As per the latest audited financial statement of the company (for the financial year ended 201), the company employees more than 164,000 and has more than 70 operational plants worldwide in six continents. Ford Motors well established business attracts a great deal of consumer base irrespective of demography. The primary business of the company comprises of high end state of the art cars both for the individual as well as for the industrial use. The company, through its resilient and effective marketing tactics, has able to capture significant market shares in the automotive industry worldwide. Following is an extract from the financial statement of the company which presents the movement in the market share of the company for the current financial year of 2011 The company divides its revenue into two broad segments which are through automotive and through financial services. The automotive structure is further divided into four segments of 1) Ford North America, 2) Ford South America, 3) Ford Europe, and 4) Ford Asia Pacific Africa. Whereas, the ford financial services are divided into 1) Ford Credit, and 2) Other Financial Services. ...
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