As per the latest audited financial statement of the company (for the financial year ended 201), the company employees more than 164,000 and has more than 70 operational plants worldwide in six continents. Ford Motors well established business attracts a great deal of consumer base irrespective of demography. The primary business of the company comprises of high end state of the art cars both for the individual as well as for the industrial use. The company, through its resilient and effective marketing tactics, has able to capture significant market shares in the automotive industry worldwide. Following is an extract from the financial statement of the company which presents the movement in the market share of the company for the current financial year of 2011 The company divides its revenue into two broad segments which are through automotive and through financial services. The automotive structure is further divided into four segments of 1) Ford North America, 2) Ford South America, 3) Ford Europe, and 4) Ford Asia Pacific Africa. Whereas, the ford financial services are divided into 1) Ford Credit, and 2) Other Financial Services. The company has improved its asset allocation strategy and has also rejuvenated its business strategy and global competitive strategy. The proactive approach has resulted in an increase of 5.7% in sales revenue from the automotive and financial services business. The financial year 2011 proved to be another progressive year for Ford Motor Company. During the current year, the company’s revenue increased by 5.7% during the current year to an impressive $136,264 million which has caused the operating profit to increase by a staggering 21%. The company, following its growth strategy, aspires transform its operation into multi channel business. The company has taken major steps in investing its direct sales business which enhanced the revenue during the current financial year. In addition, the company is actively following its strategy of refurbishing its plants and giving them a new and improved look. The refurbishment has resulted in an increased production capacity and has created a more opportunities for the company. The following table compares the financial results of Ford Motor Company, for the financial year 2011 with that of the year 2010. As quite evident from the above comparison, the financial outlook of the company has improved. The increase in group revenue primarily pertains to the increase in like-for-like sales as well as the addition of new plants and outlets, both in and outside of North America. Since Ford Motor Company do a significant number of its sales overseas, the company’s revenue is majorly increased due to the fluctuation in exchange rate. Although the recent credit crisis and global economic meltdown proved to be a hurdle, but the impact was offset by prudent risk management and apt allocation of capital investment. The gross profit to sales ratio for the year ended December 31, 2011 was 6.37% which has decreased by notably during the current year. The increase in the profit is due to the fact that during the current year the company did not spend any exceptional cost which it incurred during the prior year on strategic restructure. In addition, the company took strong measures to control its finance cost during the
INVESTMENT APPRAISAL PROJECT Ford Motor Company Limited _ Contents Introduction to the company 3 Relevant Financial Data 5 Mathematical Analysis of the Project 9 Financing Plan for the Project 11 References 14 Ford Motor Company Limited Introduction to the company Ford motors - an internationally recognized name which is considered analogous for state of the art automotive designs and high efficient luxurious cars…
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Later on, the same has been compared with its competitor Universal Corporation. Both the companies are listed on the New York Stock Exchange. Further a comparison of both the companies has been done with that the of the industry standards.
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Keeping in pace with the globalization, the company has expanded into a giant multinational by launching its business in other frontiers. As per the latest audited financial statement of the company (for the financial year ended 201), the company
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