It has been found out that the company should immediately take initiatives to engage in more innovative and benefit reaping CSR activities so as to improve its socially responsible image and ensure its long-term sustainability.
Shell Oil Company is the American subsidiary of the multinational oil major company, Royal Dutch Shell. The Royal Dutch Shell is an oil company of Anglo-Dutch origin and is one of the largest oil corporations in the world. The head office of Shell Oil Company is in Houston, Texas. The company along with its share in the equity companies and the consolidated companies is one of the leading oil and natural gas producing businesses in the United States of America. The company is also engaged in the business of natural gas marketing, petrochemical manufacturing, and gasoline marketing. The main products sold by the company include fuels, oils, and oil card services. The company also deals with the production, exploration, and refining of natural oil and petroleum products.
For this purpose, the corporate social responsibility initiatives taken up by Shell Company and the main motives of the corporation for adopting these CSR practices are discussed. The outcomes of the CSR activities are evaluated as per the effects of the different internal and external stakeholder groups and a discussion is made on how these activities have shaped up the image and reputation of the company among the global stakeholder groups. The report is concluded by providing suitable recommendations as to how the chosen company can improve the brand reputation by engaging in more innovative CSR initiatives.