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Corporate Social Responsibility: An Evaluation of Its
Relevance in the 21st Century
Finance & Accounting
Pages 60 (15060 words)
School of Commerce and Law Faculty of Arts, Business, Informatics and Education CQUniversity Australia Corporate Social Responsibility: An Evaluation of Its Relevance in the 21st Century Jack Tuan Thieu Ly (S0166167) NTAAF, FIPA, CPA, FTIA, SA Fin, SIA(Aff), BCom (ANU), CertIV TAA (WED), BTeach (Syd Uni.), GradCertMath (CSturt), MEd (SCU) Supervisors Dr Mohamed Elsayed and Dr Stacey Cowan This proposal is presented to fulfil the requirements for the Confirmation of Candidature for the Award of the Degree of Master of Business (Research) 2012 Abstract Corporate Social Responsibility (CSR) is an integral part of corporations in the current period.
Recognising the integral importance of the current predicament of CSR in the business environment, this research will focus on some pharmaceutical companies in Australia as it seeks to address the question, ‘in the face of many socially irresponsible activities of corporations, is there still relevance for CSR in the conduct of business’ To further clarify this question, three sub-questions are also addressed by this research. These are 1. What is the nature of CSR? 2. How does CSR shape or influence corporate behaviour? 3. What is the relationship between CSR and Corporate Financial Performance (CFP)? In addition, the research aims to analyse corporate social responsibility. It seeks to understand the current perception of some scholars regarding the importance of CSR and to know whether there is still meaning for CSR in the contemporary period. These are just some of the aims of the study. ...
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