Analyst report Uniliver PLC - Essay Example

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Analyst report Uniliver PLC

The industry has the unique quality of having a target market of the entire global population of 7.05 billion people (Census, 2012). Unilever is a company that has achieved great success in the industry with a market penetration of 28.36% or two billion customers. The firm is positioned as one of the leading companies in the industry. This report will provide an overview of the company as well as financial analysis of Unilever for the fiscal year 2011 in order to determine whether the company is worth investing ?1 million. One of the mail analytic tools used in the paper is ratio analysis. Company Profile: Unilever Unilever was founded in the 1890s, but the actual Unilever brand was not created until 1930. The company is dedicated to the nutritional and well being industry. The firm has over 400 branded products. Some of the most popular brands of the company are Dove, Knorr, Lipton, Hellmann, and Axe. The corporate vision of the company is, “Helping people to look good, feel good and get more out of life” (Unilever, 2012). One of the keys to the company’s success has been its product innovation. Innovation is fostered by investing in research and development initiatives. The company has a network of scientists located across the world. ...Show more


Name November 12, 2012 of University Table of Contents Table of Contents…………………………………………………….2 Introduction……………………………………………………………3 Company Profile: Unilever…………………………………………….3-4 Financial Analysis………………………………………………………
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