Measuring Performance Essay example
Finance & Accounting
Pages 11 (2761 words)
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FDP – Impact of Change in Strategy upon Financial & Non-Financial Performance Introduction This report mainly analyses the different financial as well as non-financial indicators of the proposed strategy of FDP. The new strategy would bring certain structural changes as well as the financial changes in the company.


This report is fundamentally structured in two parts such that first part of the report highlights financial analysis of FDP with the help of ratio analysis. Last part of the report evaluates the non-financial indicators through Balanced Scorecard. Conclusion is provided at the end of this report which summarizes the performance of FDP. Background Information Cut throat competition, shrinkage in profits and increasing redundancies turned out to be the prime factors that lead FDP to change its business strategy. The company’s streamline business used to have both non-urgent and urgent delivery system of the parcel from both mail order companies as well as from internet retailers. The normal non-urgent parcel delivery system used to take around 5 to 7 working days but due to excessively increasing and tightening situation of competition especially with the entrance of international players, it has become extremely difficult for FDP now to survive in such closed competitive environment of the non-urgent parcel delivery system. The board of directors of the company has realized all the situations and considered different options in order to boost the revenues of FDP. ...
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