StudentShare solutions
Triangle menu

Proctor and Gamble - Essay Example

Nobody downloaded yet

Extract of sample
Proctor and Gamble

The products of choice in this paper are Ariel and pampers. Ariel is a cleaning agent while pampers is a personal care product which is applicable mostly to babies to protect them of baby rashes as a result of wetting themselves. The products have been launched in various countries with the aim of diversifying the marketability and scope. Ariel soaps and detergents target all households including offices (WHITE, 2009)). Both high end and low end customers are targeted. The new products for Ariel and Pampers will be launched into the maturing market considering the fact they have been in existence for some time. P & G faces several threats from other companies such as Unilever and Henkel which are firms that are growing very fast. However, there are various opportunities which prevail such as the strong marketing mechanisms that the firm uses and its reputation which makes its product very firm and stable (HOLLIS, 2010).). Price sensitivity of pampers and Ariel detergents Ariel and Pampers products are all less sensitive to price. This is because each company has the liberty to sell its product at the price it desires given the different materials required to make the product. The other competitors such as Johnson and Johnson, Unilever have their own products which do compete with the case products hence it can price them according to their own estimation. Product Cost Estimate The product is estimated to be priced according to the size or quantity offered to the customers. It should be noted that Ariel and pampers comes in various sizes and quantities to be able to distribute to various market niches according to the demand in place. It is therefore, important to note that Pampers falls in various sizes and quality similar to Ariel which also falls in different quantities (AMERICAN UNIVERSITY IN CAIRO, 2011). Variable Costs The variable cost in the manufacturing of Ariel is the cost of raw materials which vary due to the economic conditions prevailing in the United Kingdom. Other variable costs include the costs of transportation, the costs incurred on payroll of senior management, costs of floating shares on the stock exchange (HOLLIS, 2010; 33.). Fixed Costs Some of the main fixed costs include; the costs of insurance, costs of advertisement and the costs related to distribution of the products within the country. Other fixed costs include; the cost of utilities such as electricity, water and communications. These costs can be predetermined in advance before costing the products ((KAPFERER, 2008; p. 79). Cost leadership aspects of the products In an attempt to beat rivalry in the market and the increasing level of threats in the market, the company puts more emphasis utilization of the economies of scale. This is because of the high fixed costs incurred in the manufacturing sector which is required to be spread throughout the numerous units (CHERUNILAM, 2010; p. 57). By pulling down the costs incurred per unit cost of the product the ultimate product is then sold at a lower price which fosters the company’s competitiveness in the market (KAPFERER, 2008; p. 79). Market Price The market price is determined by the law of demand and the competitors’ quality of products. The market price of pampers and Ariel depends highly on the consumer preferences and tastes and according to the level of income. The products might have a higher price due to quality but the population does not have the cash to buy the products (DYER, DALZELL & OLEGARIO, 2004; p. 227). Break Even Analysis The breakeven analysis of Ariel and pampers arises when costs of production is exactly equal to the revenue acquired from the sales of the products (Drury, 2008; 2006). At this point the sales revenue equals the ...Show more


Proctor and Gamble is an international company which specializes in personal care products and cleaning agents. The company has origin in the United States but it has subsidiaries all over the world…
Author : lemkejessie
Proctor and Gamble
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Proctor and Gamble"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Proctor and Gamble - Strategic Management
The key growth area of the business has been the Beauty and Personal care segment with this segment contributing the highest percentage of net sales (47%) in 2011 that the other business segments (P&G Annual Report, 2011:34). P&G has a diverse portfolio of products with 50 leadership brands in the market worth more than $25 billion.
12 pages (3000 words) Essay
CPI valuation
The three brands our company hosts, Shades of Youth, Super Clean and Super White are profitable within the local market however, run the risk of a gradual loss of market share to global conglomerates ability to increase advertising and reduce costs. The purpose of this report is to compare CPI’s price-to-earnings ratio to that of its competitors and as a result show that CPI is being undervalued and why.
2 pages (500 words) Essay
Norman Bowie Morality, Money, and Motor Cars and Joseph DesJardins Sustainability: Business's New Environmental Obligation
Bowie says that businesses should not do this. Bowie says that businesses have the moral obligation not to join the anti-environmental agencies that may criticize the legislations for political gains. Instead, businesses should straight forwardly accede to the laws formulated and implemented by the government.
3 pages (750 words) Essay
Research Unilever and Proctor and Gamble
government and also at home. Such was the proposition made by Fayol. He has described the management practices as being distinctly different from such business functions like finance, accounting, production and distribution. He then presented the 14 principles of management, which are division of work, authority, discipline, unity of command, unity of direction, subordination of individual interest to the general interest, remuneration, centralization, scalar chain, order, equity, stability of tenure of personnel, initiative, Esprit de Corps (Robbins, n.d., p.22).
14 pages (3500 words) Essay
Product Life Cycle and Consumer Loyalty
In the first case, the product is Pantene Pro-V shampoo. Proctor and Gamble markets a vast line of consumer merchandise, including a personal care segment that has cleansers and other hygiene-related products such as Pantene Pro-V shampoo. In considering the reason why an individual would be loyal to this particular brand over the many others available, research into the product life cycle provides some likely reasons.
2 pages (500 words) Essay
Proctor & Gamble (Pakistan)
Proctor & Gamble are a relatively new entrant in Pakistan’s consumer market but in a short period of less than two decades have made a mark for themselves. The important feature of their venture in Pakistan is employing 99% local talent to run the company operations.
21 pages (5250 words) Essay
Procter and Gamble’s strengths are extensive and contribute directly to its position as the global leader in consumer goods. Leading change, innovation, strategy, utilization of the power of
2 pages (500 words) Essay
Using a global corporation/organisation discuss the impact of an ethical issue on the business process of marketing its products and services. You are expected to discuss relevant theory and the potential challenges this factor will make on the organizat
rld, when globalization has taken the entire world by storm, one can witness numerous corporations having global presence in a number of regions and countries. As a result of this widespread access, these companies have been able to create products and services which have been
8 pages (2000 words) Essay
Research Unilever and Proctor and Gamble (internationally), Apply Henri Fayols 14 principles of management. Compare and contrast the findings. What major similarities and differences can be drawn in studying two organization
He then presented the 14 principles of management, which are division of work, authority, discipline, unity of command, unity of direction, subordination of individual interest to the general interest, remuneration, centralization, scalar chain, order,
14 pages (3500 words) Essay
Strategic Analysis of Proctor&Gamble
Procter & Gamble is a well-known American multinational consumer goods company which is head quartered in downtown Cincinnati, Ohio, USA. The great company was founded around 1837 by a soap maker, James Gamble and a candle maker, William Procter. These two investors had settled in Cincinnati, where they had married.
9 pages (2250 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Proctor and Gamble for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us