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Finance & Accounting
Pages 8 (2008 words)
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A report to Mike on whether he should invest in ITV or WPP Company Name: Institution: Course: Tutor: Date: Companies Summary Introduction Independent Television (ITV) was one of the ancient business networks established in the United Kingdoms in 1995 with an aim of channelling news and eradicating monopoly business that was dominated by BBC during that period (ITV, 2012).


Additionally the company provides online services to its clients through itv.com. Among the services being rendered by ITV include; online advertisement and online sponsorship (Schwalb, 2004). In above connection, the company conduct other operations through its ITV studios such as; entertainment, dramas, factual to name just but a few (Schwalb, 2004). In 1958, ITV directors issued 300,000 common stocks at four dollars each to the public through initial public offer (IPO).The company had been expanding across the world and has been portraying positive growth in the stock market (Srivastava,2002). On the other hand, Wire and Plastic Product (WPP) Company was established in 1958 with its headquarters based in Landon (Biagi, 2012). The company started as a manufacturer of wires baskets in 1971.During this period, the company dealt with wire and plastics operations only. But over the years, the company has been diversifying its operation in order to include other activities (Hoover, 1992). Currently, the company has emerged as one of the leading marketing and communications services provider with operations in over 100 nation’s globally (Biagi, 2012). The company consist of subsidiaries such as Mindshare, Maxus, Media com, Group M, to name just but a few (Biagi, 2012). ...
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