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Essay sample - Analyse the financial performance & position of Intercontinental Hotel Group plc and explain and evaluate the treatment intangib
Finance & Accounting
Pages 8 (2008 words)
Intercontinental Hotels Group – Financial Analysis [Student’s Name] [Course Title] [Instructor’s Name] [Date] Intercontinental Hotels Group – Financial Analysis Introduction This report presents a comprehensive analysis of the financial performance and position of the InterContinental Hotels Group as per the financial information available for the last two financial years (i.e…
Background Information Intercontinental Hotel Group Plc. owns one of the leading brand and chain of hotels and resorts across continents. The group’s registered corporate office is located in Denham, United Kingdom and the group has a history of almost 60 years of delivering the highest level of quality of customer service which has permitted the group to achieve phenomenal growth over the last few decades. The group operates not only by owing hotels and resorts completely and also by entering into franchise agreements with other companies to operate hotels and resources The group has more than 4,500 hotels which are operating in different countries. The group operates hotels brands including Crown Plaza Hotel, Holiday Inn Express, Staybridge Suites, Candlewood Suites and others. These brands are arranged in a way that they reflect both luxury and budget hoteling facilities for guests. The group offers a hotel loyalty program through which it has achieved 63 million members who received updates and discounts on bookings and other privileges (Yahoo Finance, 2012). ...
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