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Strategic management - Coursework Example

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Strategic management

The idea involves detailed analysis as well as analytical actions in order to facilitate the organisations to attain their expected business objectives. In strategic management, the analysis of internal as well as external factors of an organisation is considered to be the primary factors (Amason, 2010). Once the internal as well as external factors are determined, then the management of an organisation has to make strong decisions on proper implementation of those factors for sustainable growth of the business (Gregory & et. al., 2005). McDonald’s has been proudly serving to deliver its different products to the customers since the year 1955. Today, McDonald’s is regarded as one of the world’s best fast food retail chain (McDonald’s, 2012). In recent times, the company established its restaurants in around 100 nations. Consequently, it generates huge amount of revenue by performing in the international market with increased expansion of restaurants. It has been observed that McDonald’s is operating 33,510 restaurants throughout the world till the end of the year 2011 (McDonald’s Corporation, 2011). The company has been committed to provide the best services to its customers. ...Show more

Summary

Strategic Management Table of Contents Introduction 3 Resources and Capabilities of McDonald’s 4 Assessment of Resources and Capabilities of McDonald’s Based on Strategic Management Theory 6 Competitive Advantage of McDonald’s Aligning with Resource and Capabilities 8 Conclusion 10 References 11 Introduction Strategy depicts the range of actions that initiates by an organisation in order to mitigate any sort of vulnerable business situations (Bracker, 2001)…
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