Strategic Management Table of Contents Introduction 3 Resources and Capabilities of McDonald’s 4 Assessment of Resources and Capabilities of McDonald’s Based on Strategic Management Theory 6 Competitive Advantage of McDonald’s Aligning with Resource and Capabilities 8 Conclusion 10 References 11 Introduction Strategy depicts the range of actions that initiates by an organisation in order to mitigate any sort of vulnerable business situations (Bracker, 2001)…
The idea involves detailed analysis as well as analytical actions in order to facilitate the organisations to attain their expected business objectives. In strategic management, the analysis of internal as well as external factors of an organisation is considered to be the primary factors (Amason, 2010). Once the internal as well as external factors are determined, then the management of an organisation has to make strong decisions on proper implementation of those factors for sustainable growth of the business (Gregory & et. al., 2005). McDonald’s has been proudly serving to deliver its different products to the customers since the year 1955. Today, McDonald’s is regarded as one of the world’s best fast food retail chain (McDonald’s, 2012). In recent times, the company established its restaurants in around 100 nations. Consequently, it generates huge amount of revenue by performing in the international market with increased expansion of restaurants. It has been observed that McDonald’s is operating 33,510 restaurants throughout the world till the end of the year 2011 (McDonald’s Corporation, 2011). The company has been committed to provide the best services to its customers. McDonald’s execute certain significant policies as well as relevant strategies that enable it to expand the size of the business at large (McDonald’s, 2012). The vision statement of the company is to become the world’s top fast food retail chain as well as the best service provider in the similar industry (Scribd Inc., 2012). McDonald’s has proved itself as an integral part of the communities through its social involvement such as organising youth sports, inspiring the society by organising events as well as conducting local charities (McDonald’s, 2012). Moreover, its effective as well as powerful distribution channel enables it to serve quality product to its customers (McDonald’s, 2009). In this paper, McDonald’s resources as well as capabilities and its assessment based on the theory of strategic management will be taken into concern. Moreover, the competitive advantage aligning with the company’s core resources and competencies will also be portrayed in the paper. Resources and Capabilities of McDonald’s Organisational resources as well as capabilities are often viewed to be the main factors that are responsible for assisting the organisations to raise their competitive advantages. The core resources of an organisation can be identified as tangible as well as intangible resources. These resources are the major components that develop the organisational strategies. In this similar context, tangible resources represent financial assets, technological means as well as organisational infrastructure. On the other hand, intangible resources signify the aspects relating to human resource, innovation as well as goodwill (Fogleman, n.d.). McDonald’s serves significant portion of customers on regular basis through its several high demand products. The different products of the company are served to near about 119 countries throughout the globe by engaging substantial number of employees. It has been viewed that the company has been preparing effective business strategies for expanding its business in certain parts of South-Asian region. McDonald’ ...
Cite this document
(“Strategic management Coursework Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.net/finance-accounting/80984-strategic-management
(Strategic Management Coursework Example | Topics and Well Written Essays - 2000 Words)
“Strategic Management Coursework Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.net/finance-accounting/80984-strategic-management.
Royal Mail, Post office and Parcelforce Worldwide. (Royal Mail Group, 2011). The group as a whole has some specific challenges to meet ahead in order to sustain its leadership position in catering to the needs of the customers. Innovation, efficiency and modernisation are the keywords which the 155,000 people consisting company stresses on to sustain itself in the highly competitive European market.
Ferrari came to the point of creating elegant handling and power advantage of the engine. This remarkably created a great impact on the team’s performance considering that the other teams are trying to come up with highly advanced or revolutionized engine design in order to be a cut above the other.
Henry Mintzberg places company strategies on a scale that ranges from those that occurs from deliberate internal decisions and those that occurs as a result of external forces. The authors aim is to use the strategies of the Canadian aluminum producer Alcan based in Europe, from its source when it separated from Alcoa, in 1928, up to the moment Rio Tinto acquired it in 2007.
By utilizing rigorous interviews with chief executives officers in businesses and administering questionnaires to managers. According to the journal, strategy making is driven by three main conceptions. These include: “performance consensus, ends and means specificity as well as ends and means flexibility.” According to the writers, deliberate strategy is linked with “ends and means specificity” whereas “ends and means flexibility” inclines towards emerging strategy.
The research paper is aimed at helping to understand the need for incorporating technological and process based innovation in the business activities of a company. The research project involves the case study of Royal Mail to reflect on the strategic initiatives taken by a business company while incorporating technology as the key driver.
Through out all this period the company moves from emergent to more strategies that are deliberate (Bryson & Famum, 2004). The objective of the overview was to assess whether the firm development was because
Because of the well developed capability of communication and digital networking, there has been a free flow of information across market around the world. Armed with the easy access to information and technology, consumers are becoming more
Consequently, one might start and conclude in certain position. Furthermore, this can be achieved by cautious crafted plan. Many other authors along with Henry Mintzberg became the advocate of devil in strategy model. Henry Mintzberg claimed that human beings are not capable enough to comprehend, analyze and understand the job of strategic assessments.
The diversification in case of Pepsi-Co has paid dividends in multiple forms. Owning to its global recognition and acceptance, in Russia investors showed their interest with regard to investing capital of over 1 billion dollars (abcnews, 2015) over a phased
2 Pages(500 words)Coursework
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Coursework on topic Strategic management for FREE!