Enterprise Analysis: Starbucks Corporation - Term Paper Example

Extract of sample
Enterprise Analysis: Starbucks Corporation

A Seattle coffee shop offered to its customers fresh-roasted whole bean, ground coffee in bags and quality tea for home consumption (Shultz, 2011; Perera, Kerr, Kimura, & Lima, 2009). The initial investment to this shop was $ 9,050: 5000$ from a bank and $1350 from each partner (Perera, Kerr, Kimura, & Lima, 2009).
In September, 1982 Howard Schultz began working at the first Starbucks as a head of marketing for the four stores of small coffee company (Shultz, 2011). During one of the business trips to Italy, Howard was so much inspired by the special ritual and friendly atmosphere in Italian coffee bars that he decided “to bring world class coffee and the romance of Italian espresso bars to the United States” (Shultz, 2011). Upon his arrival to the US, Shultz has shared his idea with the first owners of Starbucks, but it was not supported and he left the organization.
From II Giornale to Starbucks (1984-1989)
In 1985 Howard Shultz founded own retail coffee company, named II Giornale, selling coffee and beverages made with Starbucks grains (Shultz, 2011; Perera, Kerr, Kimura, & Lima, 2009). Sixteen months later, Howard Shultz at the age of 34 had purchased Starbucks company, it name and logo for $3, 8 million (Shultz, 2011). That was a beginning of a new stage in Starbucks history. ...Show more

Summary

Starbucks Coffee, Tea, and Spice was named after the coffee-loving first mate in Moby Dick and got a logo of the two-tailed siren, symbolizing power and strength (Reis, 2009; Perera, Kerr, Kimura, & Lima, 2009). …
Author : keelingsophia
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"Enterprise Analysis: Starbucks Corporation"
with a personal 20% discount.
Grab the best paper

Related Essays

Wal-Mart Corporation: Company Analysis
This report will present ideas obtained from the organizational assessment of Walmart. The study indicates that the organization has further growth potential regardless of the current global financial crisis. The company’s stock prices indicate an upward growth trend and this situation would attract new investors.
11 pages (2750 words) Term Paper
Strategic and Financial Analysis: FedEx Corporation
Federal Express Corporation (FedEx Corporation) is engaged in the business of providing a wide range of products delivery related services for business entities and individual customers, which include global transportation services, IT related services, and other business services. All these operations are individually operated.
10 pages (2500 words) Research Paper
Costco Wholesale Corporation: Financial Analysis
The author provides the SWOT analysis illustrating certain aspects of challenges faced by Costco and the strategy it hopes will improve upon its current market share. Being a major player in the wholesale retailer industry, Costco has devised its own unique approach to create its own niche in the market and face the industry's challenges.
13 pages (3250 words) Research Paper
Human Resource Management
The second difference lies in the manner the Competency-Based Pay is more focused than the traditional Job-Based Pay. This means that the two methodologies have much to understand when coming head to head with one another. The third and last difference between Competency-Based Pay and traditional Job-Based Pay is that the former emphasizes on one particular task at hand while the traditional method was more open, as it involved different tasks as and when these cropped up.
4 pages (1000 words) Coursework
Comparative Financial Analysis of Target Corporation and JC Penney
JC Penney and Target Corporation, the two companies which shall be assessed, are both retail companies that sell general merchandise for the individual and household consumers. The first Target store was opened in 1962 although its predecessor department store dates back to the early 1900s (Target, 2011).
6 pages (1500 words) Term Paper
International Finance Essay
The effects of uncertainty and timing enable businesses to make various economic choices that concern alternate course of action. International finance refers to the examination of institutions, their practices, and analysis of various cash flows of different countries.
6 pages (1500 words) Essay
Analysis of Annual Audited Report for Boeing Corporation
The company was founded by William Boeing in 1916 and was originally headquartered in Seattle, Washington but moved to Chicago, Illinois in 2001. The company merged with McDonnell Douglas, a former competitor, in 1997. Boeing has a number of separate business divisions dealing with commercial aircraft, defense and security, operations, capital and shared services.
6 pages (1500 words) Assignment
Denny's Corporation - Analysis on 2011 Annual Report
It also serves dinner and lunch with the typical burgers, steaks and sandwiches found in all the eateries. The company has franchised most of its outlets and completely owns and operates only around 230 of its restaurants. The company’s current President and CEO is John Miller, while it also has two Executive Vice Presidents namely Frances Allen and Mark Wolfinger.
5 pages (1250 words) Research Paper
Case study of (Starbucks has not paid The UK corporation tax 2012)
The following theories inform this literature on organisation’s voluntary disclosure and the value of information to an organisation. With these theories in mind the Starbucks tax evasion crisis of 2012 will be analyzed. The Systems Oriented theory provides a very useful insight into human behaviour and the perceived role of firms in the society in which they operate.
5 pages (1250 words) Case Study
Hong Kongs Approach to Financial Stability
Crises management is a process by which an organization deals with major events to threat that tries to bring harm to the organization. It becomes very difficult to act during a crisis due to the shear element of surprise the crises meets the
3 pages (750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT