StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Term Paper example - Enterprise Analysis: Starbucks Corporation

Only on StudentShare
Enterprise Analysis: Starbucks Corporation Term Paper example
Term Paper
Finance & Accounting
Pages 40 (10040 words)
Starbucks Coffee, Tea, and Spice was named after the coffee-loving first mate in Moby Dick and got a logo of the two-tailed siren, symbolizing power and strength (Reis, 2009; Perera, Kerr, Kimura, & Lima, 2009). …

Extract of sample

A Seattle coffee shop offered to its customers fresh-roasted whole bean, ground coffee in bags and quality tea for home consumption (Shultz, 2011; Perera, Kerr, Kimura, & Lima, 2009). The initial investment to this shop was $ 9,050: 5000$ from a bank and $1350 from each partner (Perera, Kerr, Kimura, & Lima, 2009).
In September, 1982 Howard Schultz began working at the first Starbucks as a head of marketing for the four stores of small coffee company (Shultz, 2011). During one of the business trips to Italy, Howard was so much inspired by the special ritual and friendly atmosphere in Italian coffee bars that he decided “to bring world class coffee and the romance of Italian espresso bars to the United States” (Shultz, 2011). Upon his arrival to the US, Shultz has shared his idea with the first owners of Starbucks, but it was not supported and he left the organization.
From II Giornale to Starbucks (1984-1989)
In 1985 Howard Shultz founded own retail coffee company, named II Giornale, selling coffee and beverages made with Starbucks grains (Shultz, 2011; Perera, Kerr, Kimura, & Lima, 2009). Sixteen months later, Howard Shultz at the age of 34 had purchased Starbucks company, it name and logo for $3, 8 million (Shultz, 2011). That was a beginning of a new stage in Starbucks history. ...
Download paper
Not exactly what you need?

Related papers

Wal-Mart Corporation: Company Analysis
From this assessment study, environmental safety has been identified as the most potential impediment to Walmart’s growth. Since people today give great emphasis to ecological sustainability, they are less likely to compromise with environmental safety. Introduction Wal-Mart is a US based multinational corporation operating under the retail industry, and it runs a network of huge discount stores…
11 pages (2761 words)
Strategic and Financial Analysis: FedEx Corporation
The report covers different aspects of the operations and financial and investing activities of the FedEx Corporation in the United States and internationally. Apart from this, based on the discussion presented in the report, recommendations are also presented at the end for improvement in the company’s operating efficiency. Global Ambit of FedEx FedEx Corporation provides its services within in…
10 pages (2510 words)
Costco Wholesale Corporation: Financial Analysis
Costco Wholesale Corporation is the fifth largest retailer and the largest membership warehouse in the United States (2011 Top 250 Global Retailers, 2011), having presence in Japan, Mexico Australia, Korea and the United Kingdom. Founded in 1983, Costco has, as of 2011, gone on to establish 582 warehouses worldwide, 492 of which are located in the United States (Audited Financial Statement 2011,…
13 pages (3263 words)
Comparative Financial Analysis of Target Corporation and JC Penney
JC Penney likewise had its beginnings in a small dry goods store in 1902 (JC Penney, 2011). Target operates some 1,750 stores within the United States; JC Penney also operated some 2,000 stores at one time, although some have since then been closed due to the economic crisis. Sources of data Data for this study were sourced from the companies’ respective 10-K reports and annual stockholders’…
6 pages (1506 words)
Analysis of Annual Audited Report for Boeing Corporation
Over its eventful history, the company has been responsible for a number of innovations like the Boeing B-1, B-8 and Monomail, Model C, Boeing 80 and the 737. Boeing earned a profit of $4.018 billion for the year ended December 30, 2011 and had total assets of $79.986 billion on the same date. Since 2005, the company’s Chairman, President and CEO have been W. James McNerney Jr. The company has a…
6 pages (1506 words)
Denny's Corporation - Analysis on 2011 Annual Report
These executives are mainly involved in the decision making process in the company and decide about the expansion or franchising projects that the company undertakes. (Denny's, 2012) The company also has a very catching title that says, ‘America’s diner is always open’, showing their great commitment towards serving their customers. (Denny's, 2012) The company’s profitability ratios…
5 pages (1255 words)
Case study of (Starbucks has not paid The UK corporation tax 2012)
According to this theory, an organisation is part of the society in which it operates (Benoit, 2000). An organisation, therefore, is supposed to adhere to certain, explicit or implicit, norms and values. The voluntary disclosures therefore are seen as biased because they are influenced by the interaction of the firm and that particular society. This theory, therefore, emphasizes that the vehicle…
5 pages (1255 words)