This essay describes that the Coca-Cola Company is the public trade company chosen to be evaluated. The decision to evaluate the Coca-Cola Company was arrived at on the basis of it being a global leader.The company history and product information was obtained from the company website…
The corporation has been in operation for 129 years since inception in 1886 (Bodden, 2009, p. 3). Coca-Cola is an American corporation listed on the New York Securities Exchange. The company is headquartered in Atlanta Georgia but operates globally in over 200 countries. Coca- Cola owns or license and market over 500 non-alcoholic beverages. Mostly they deal with sparkling beverages, waters, enhanced waters, juice, ready-to-drink teas and coffees and energy drinks. The company was listed as the fourth in World’s Most Valuable Brands as of May 2015.Coca-Cola’s rivals in the market are mainly Pepsi Co Inc. and Dr. Peppers Snapple Group Inc. Pepsi competes with Coca-Cola on the global market while Dr. Peppers challenges Coca-Cola mainly in the US market. The market location explains why Dr. Peppers Snapple Group Inc. shares rose than the two rivals in February 2015. Unlike Coca-Cola and Pepsi, Dr. Peppers does not suffer major issues associated with foreign currency fluctuations. Pepsi is also more diversified than Coca-Cola. It also operates in the food industry. Fierce competition continues, and demand carbonated drinks that Coca-Cola relies on decreases. Now Coca-Cola's CEO, Muhtar Kent announced plans to lay off around 1800 employees to reduce cost. However with a market in the global beverage industry of 30% and market capital of 183 US billion dollars, Coca-Cola remains a global giant (U.S. Securities and Exchange Commission, 2015 retrieved from http://www.coca-colacompany.com/investors/investors-info-sec-filings). ...
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“COCA-COLA COMPANY Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.net/finance-accounting/815188-coca-cola-company.
The Coca-Cola Company is considered the globe’s largest drinks selling business, occupying over half of the international marketplace in carbonated soft beverages in addition to a considerable portion of the noncarbonated section. It possesses four of the globe's five best-purchased soft drinks.
Account Theory TABLE OF CONTENTS TABLE OF CONTENTS 2 INTRODUCTION 3 The Coca-Cola Company 3 CASE STUDY 4 RESPONSE 5 ANALYSIS 6 CONCLUSION 7 REFERENCES 9 INTRODUCTION For several decades, human societies have always considered ethics and accountability important components of processes that result in the creation of ethical values, and in the theories that allowed humans to acquire an understanding of the whole process.
In this campaign the company decided to introduce temporarily a white can for its famous coke brand. The usual red cans were rebranded to white cans with images of white polar bears on them. The company for the first time in history changed its iconic red cans white in order to celebrate the polar bear and commit money to WWF’s conservation efforts (Coca Cola).
In some markets, it is so dormant that competitors often feel threatened and have to put in extra effort especially while introducing new products. Its dominance may be seen through perspectives such as advertising and the overall marketing strategies. In most of its markets, the beverage manufacturer ensures that there are commercials running through various media as a strategy of ensuring that consumers are constantly aware of its products.
Coca-Cola has a strong market presence in the soft drink industry and has been continuously introducing various new products to satisfy the needs of their existing customers as well as attract new customers. Through acquisition of local soft drink products and their various marketing strategies, they have been strategically gaining competitive edge and strong local market presence.
Muhtar Kent. The stocks of the company are listed in the New York Stock Exchange .The Company is rated as one of the largest companies in United States of America. It has been in operation for the last 130 years producing over 400 different kinds of brands for its customers.
The markets attending the 2012 London Olympics will be domestic citizens and international citizens of varying demographics and lifestyles. This concept of creating global harmony through Coca-Cola products will be a proper fit for a theme involving ecology and green business as well as diversity found prevalent at the Games.
It is the world’s leading soft drinks manufacturing company which operates its business in more than 200 countries of the world. For more than a century the company continues through depression, prosperity,