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Pick a company of your choice and then interrogate the business model of this company by telling us how the company makes money
Finance & Accounting
Pages 7 (1757 words)
Finance and Accounting Essay: Procter & Gamble (P&G) Table of Contents Introduction 3 Product Portfolio of P&G 3 Product Life Cycle (PLC) 6 Boston Consulting Group (BCG) Matrix 7 Business Model of P&G 8 Organisational Structure 9 Financial Analysis 11 References 14 Introduction This study focuses on the strategic and financial analysis of P&G.
This fact has always motivated the company to maintain a purpose-inspired growth. The company's mission is to improve the lives of customers around the world. The company wants to design products which will achieve maximum customer delight and conserve natural resources (P&G, 2012). It wants to win the confidence of the customers and help its leading brands to reach out different countries. It mainly wanted to focus on the core business and become strong global market leaders. The company also has the objective to maintain its growth and sustainability in different parts of the world (Corporate Watch, n. d.). Product Portfolio of P&G P&G offers more than 250 brands to its customers. The net sales of the company were recorded to be more than $1 billion in 2011. The product portfolio of P&G can be segregated into divisions based on the usage of the products. It offers washing or laundry products, hair care and grooming products, health care products and personal care products. In the hair care product category, P&G holds the maximum market share of 34.6 percent, as can be seen in Figure 1. The competitors such as L’Oreal, Unilever, Alberto Culvert, and John Frieda are some of the popular market players in the hair care segment holding lesser market share than P&G (Corporate Watch, n. d.). ...
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