Case Study based on key reading.Strategic Management

Case Study based on key reading.Strategic Management Essay example
Finance & Accounting
Pages 9 (2259 words)
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Table of Contents Table of Contents 1 Company Overview 2 Introduction to Analytical Models 2 Critical Analysis 3 Porter’s Five Forces Analysis 3 Rivalry among the Existing Firms 3 Bargaining Power of Customers 3 Bargaining Power of the Suppliers 4 Threat of Substitutes 4 Threats of New Entrants 5 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 PESTEL Analysis 8 Political Factors 8 Economic Factors 8 Socio-Cultural Factors 9 Technological Factors 9 Environmental Factors 10 Legal Factors 10 Conclusion 11 Strategic Management for CRH Plc Company Overview CRH Plc is an Irish international company involved in the production and supply of building materials.


Application of the model in CRH Plc will enable the company identify the external forces that affects the external activities of the company. This enables the formulation of improvement strategies that enhances performance in the changing marketing environment. The model generalises the strategies required in gaining competitive advantage in the industry for easy application (Onsman, 2004). However, application of the model may be misleading because it assumes a classic perfect market although it is clear that the construction and building industry is faced with numerous challenges. The SWOT analysis is crucial because it summarises the both the internal and external environment of a company i.e. strengths and weaknesses coupled with the opportunities and threats. ...
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