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Research Paper sample - Commercial Poultry Keeping
Finance & Accounting
Pages 10 (2510 words)
Due to the global increase in population that has resulted in a subsequent increase in food demand, birds have proved to be the most readily available source of protein since almost 90% of all households in Africa keep at least a particular type of bird…
It is also preferred to other protein sources since it provides white meat, which is less in cholesterol. Birds are the most popular stock kept in the world approximately 15.9 billion by 2009 since it is kept by most people in the household e.g. women, children, old men. In Kenya, they are around 30million where 25million are indigenous and 5million are exotic, in which 3.5million are layers and 1.5million are broilers. This therefore creates a gap of deficiency in poultry meat and eggs which to entrepreneurs, is a big opportunity gap to be filled up by meeting the the customers’ or market demand to provide these products in required quantity. Having carried out a thorough research about this opportunity after a long period of time and studied the trends in the market supply and demand for poultry products, I found it profitable to start up a commercial poultry farm situated in the capital city of Kenya, Nairobi. The company, ‘’KUKU COMPANY LIMITED’’ was started to keep broilers to provide the city’s population with sufficient and healthy value added poultry meat sold in a very health friendly, modern and classic butcheries. Company Location The company's production unit is located in the Kibera slums, Nairobi, the capital city of Kenya. Kenya is one of the countries forming the East African Community neighboring Tanzania, Uganda, Rwanda, Burundi, Sudan and Somalia. ...
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