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Commercial Poultry Keeping - Research Paper Example

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Commercial Poultry Keeping

It is also preferred to other protein sources since it provides white meat, which is less in cholesterol. Birds are the most popular stock kept in the world approximately 15.9 billion by 2009 since it is kept by most people in the household e.g. women, children, old men. In Kenya, they are around 30million where 25million are indigenous and 5million are exotic, in which 3.5million are layers and 1.5million are broilers. This therefore creates a gap of deficiency in poultry meat and eggs which to entrepreneurs, is a big opportunity gap to be filled up by meeting the the customers’ or market demand to provide these products in required quantity. Having carried out a thorough research about this opportunity after a long period of time and studied the trends in the market supply and demand for poultry products, I found it profitable to start up a commercial poultry farm situated in the capital city of Kenya, Nairobi. The company, ‘’KUKU COMPANY LIMITED’’ was started to keep broilers to provide the city’s population with sufficient and healthy value added poultry meat sold in a very health friendly, modern and classic butcheries. Company Location The company's production unit is located in the Kibera slums, Nairobi, the capital city of Kenya. Kenya is one of the countries forming the East African Community neighboring Tanzania, Uganda, Rwanda, Burundi, Sudan and Somalia. The dense population of this city provides a large customer base for the company products and therefore, a ready market for the same. The city is occupied by all different kinds of dwellers cutting across all social classes who largely consume poultry meat very often. The company has set out several selling outlet shops across the city in most of the busiest business centers to easily reach its customers. These shops also act as the distribution points for the the retailers across the city. Staffing Plan The company has been under the management of the founders who double as the owners as well as the managers. The company established a competitive edge through the expertise of its founders where James brought with him the existing relationship with the best suppliers of chicks and feeds in the city, Jacob brought with him his Agricultural knowledge of poultry production, Abel, an IT expert and a market strategist added his management information knowledge as well as knowledge about the market forecasting and capturing to beat other market commpeetiitoors coupled with my good understanding of food service management, sales record in business to business sales, and financial acumen, well have an edge over the town's other butcher shops and grocery stores within our niche market. We also have two laborers who help us with small manual duties as they come by in the production unit. In addition, we have a salesperson and a cashier at each of our five sales outlets across the city. Form and Benefits of the business This business is partnering based among James, Jacob, Abel and I who have been friends since childhood and decided to come together as entrepreneurs and help in solving food supply shortages to this Kenya. The benefits of this form of business are that it is very instrumental when raising capital, providing labor and in management from the same owner have acted has the managers since it was begun. A Chart of accounts Asset Accounts No Account title To increase Description/explanation of the account 101 Cash Debit The account balance as shown in the company records from customers but not yet deposited 102 Jim Hotels (accounts receivables) Debit Amounts owed to the company for products sold but not yet paid for 104 Feeds (supplies) Debit Cost of supplies that have not yet been used. 105 Land Debit Cost quire and ...Show more


Due to the global increase in population that has resulted in a subsequent increase in food demand, birds have proved to be the most readily available source of protein since almost 90% of all households in Africa keep at least a particular type of bird…
Author : arne44
Commercial Poultry Keeping essay example
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