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Critical evaluation of 4 Ps - Essay Example
Finance & Accounting
Pages 4 (1004 words)
[Critical Evaluation of 4 P’s] [Instructor] [Class] Critical Evaluation of 4 P’s Nokia is the world leader in the mobile industry. The products manufactured by this renowned company are recognized all over the world. Nokia has successfully met the varying needs, demands and dynamic trends of the customers…
This greatness of Nokia is just for the reason that, it identifies the core of brand needs to be portrayed in everything that the company does, particularly those that influence the customers (Hooley & Graham, 2008). The product design is obviously judgmental to the accomplishment of the product, but the question arises that how the Nokia administers to insert qualities in product design? The response is that it provides their user a great deal of consideration to use their phones. The large display screen, for example, is the “appearance” of the phone. The delineation of phones is arched and easy to grasp. The mobile casing and other features such as colors and functionalities can be customized according to the user’s character, way of life, and frame of mind of the customer. The soft keypads also put in the great deal of compassion and comfort, articulating the brand nature. Product design emphasizes on the customer and their needs, and this can easily be summarized in the catch phrase “human technology’’ (Kotler & Pfoertsch, 2006). But in the USA, Nokia status has started shaking. ...