Research Paper sample - The financial performance of McDonald’s.

Free
The financial performance of McDonald’s.    Research Paper example
Undergraduate
Research Paper
Finance & Accounting
Pages 3 (753 words)
Download 0
The company has great product variety with over 100 items in its menu. In recent years the company diversified its product offering by creating the McCafe which was geared to compete directly with Starbucks Cafe. The purpose of this paper is to analyze the financial performance of McDonald’s.

Introduction

the financial performance of McDonald’s.

One of the biggest success stories in American business history is the hamburger giant McDonald’s. The firm is a fast food restaurant that operates as a multinational corporation. The business model used by the company is franchising. The organization has been extremely successful since its inception due to the fact that it has quality food at affordable prices. McDonald’s is the industry leader in the fast food industry. The company was founded by Ray Kroc in 1954. Today the company has over 33,000 establishments across 119 countries. McDonalds’s serves food to approximately 68 million customers on a daily basis. The company’s mascot is a clown character called Ronald McDonald. The company has been very effective at attracting kids and teenagers to its establishments. The chief executive officer of the company is Don Thompson. McDonald’s is one of the largest employers in the world with a global staff of 1.8 million workers. “McDonald's brand mission is to be our customers' favorite place and way to eat and drink”. Two of McDonald’s biggest competitors are Burger King and Wendy’s. McDonald’s is a public company whose stocks are traded in the New York Stock Exchange under the symbol MCD. The price of MCD stocks as of April 5, 2013 was $101.42. The market capitalization of the company is $101.70 billion. Horizontal Analysis The most recent fiscal year that is available with the financials of the company is 2011. ...
Download paper
Not exactly what you need?

Related papers

The Evolution of Communication Technology and Personal Impact
The Evolution of Communication Technology and Personal Impact …
6 pages (1506 words)
Financial Planning
Financial Planning …
5 pages (1255 words)
Money Management Final-1
After analyzing own risk profile, the investment decisions will be made, that in which investment vehicle I need to invest. This report will focus on the investment strategy and objectives need to be adopted, difference between ETFs and the mutual funds and how to manage the portfolio risk in order to experience good flow in investing. Further, it will also take into consideration the financial…
12 pages (3012 words)
Managerial Accounting Final Report
This paper offers managerial accounting report based on an entity’s costing accounting data and recommends improvements to the firm. The scope of management accounting incorporates financial accounting concepts, cost accounting concepts, and statistical concepts to develop an understanding of a business environment towards informed managerial decisions. Cost accounting offers data on costs and…
6 pages (1506 words)
Healthcare sector in U.S.
Healthcare sector in U.S. …
9 pages (2259 words)
ABC Company Final
In the US alone there are, several companies dealing with the same product of Cedar roofing and siding shingles. Therefore, ABC Company has a large market to supply to raising its market share although in a very competitive market. ABC Company is a company that specializes in making cedar roofing and siding shingles. It has a 25% sales margin and has a growth target of three million in the next…
6 pages (1506 words)
Accounting Final Common Assessment Paper
This is also carried out to ensure that the information provided by the accounting function is meaningful and relevant to its users. Every organization does have an accounting function to assist in recording and reporting of financial information generated from different activities of the business. The data processed by the accounting function can be useful to users of this information in many…
4 pages (1004 words)