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Market Feasibilty Analysis - Essay Example

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Marketing Feasibility Study Accounting Industry Overview The outsourcing phenomenon has surrounded the accounting industry and provides a wide range of services that ranges from accounts payable, book keeping, invoicing, debt collection and tax return preparation…

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Market Feasibilty Analysis

For both non-accounting as well as accounting firms outsourcing has become very appealing. Studies have revealed that number of hiring in the domain of accounting and finance by reputed U.S. firms are likely to increase. Since the demise of Andersen due to the infamous Enron Scandal KPMG, Touche, Ernst Young and Price water house Coopers are known as the big four. Before this it is used to known as the big five. External Factors affecting the performance of the Industry A business unit does not operate in hollow. It operates in an environment. The business environmental factors can be categorized as micro and macro environmental factors. The micro or internal environmental factors are those that can be controlled, where as the macro or external environmental factors cannot be controlled by the firm and yet those factors affect the modus operand of a firm immensely. Therefore it is important for companies belonging to any industry monitor the external environmental factors and develop or modify business strategies accordingly. The external environmental factors include Political, Economic, Social and Technological factors or in short PEST (Cowan, 2005). Political Factors The political environment in US is quite stable. ...
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