SEC 10-K annual report for Nike Inc. - Essay Example

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SEC 10-K annual report for Nike Inc.

The company adopted its “Swoosh” logo in 1971. Dramatic growth of the company started with the signing of Michael Jordan and the launch of the Air Jordan brand in 1985. The company revenues have grown at 8.2% CAGR in the last 10 years while the profits have grown at 23.1% CAGR (Gibbs, 2012). Athletic footwear made up 64% of Nike’s products business in 2012 and sports apparel 30%. Branded equipment made up the remaining 6%. The global footwear industry is projected to grow from $ 185 billion in 2011 to $ 211 billion in 2018. Athletic footwear is expected to be about one-third of this market (PR Web, 2012). The sports apparel market is expected to grow in the same period from $ 122 billion to $ 190 billion (TREFIS, 2010). Nike’s market share in both markets is expected to grow over the next five years as shown in the charts below which should make Nike an even stronger market leader in its industry (Guenette, 2013). 2. Analysis of Nike Financial Reports The three key financial reports to be examined are the Income Statement, the Balance Sheet and the Cash Flow statement. A summary of these three statements made from the company’s 10-K filing for the fiscal year ended 31 May 2012 has been included in this report. ...Show more


Report on Nike Inc. Table of Contents   Page 1. Nike Company Information 3 2. Analysis of Nike Financial Reports 4 2.1 Analysis of the Income Statement 4 2.2 Analysis of the Balance Sheet 5 a) Return on Capital Employed 5 b) Low usage of debt funds 7 c) Working Capital Management 7 2.3 Analysis of the Cash Flow Statement 8 3…
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