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Social responsibility - Essay Example

Advocates of CSR have increasingly defined it in terms of human rights, ethics, closures of plants, relations with employees and the environment. A more comprehensive definition of CSR and sustainability encompasses all three foundations of sustainability, including the people, economy and the environment. If only the social and environmental development is taking place that is referred to as “bearable” (Chick & Micklethwaite, 2011). If only the social and economic development is taking place, that is referred to as “equitable”, whereas, if only the environmental and economic development takes places, that is referred to as “viable” (Chick & Micklethwaite, 2011). CSR is achieved only when all three dimensions develop simultaneously; that is, it is bearable, equitable and viable (Chick & Micklethwaite, 2011). ASDA, which is a subsidiary of Wal-Mart, has been labelled eco-friendly and environmentally responsible (Webcollage Inc., 2012). It has divided its sustainability initiatives into two: those that aim at sustainable supply of products and those that aim at reduction of carbon footprint along with waste. ASDA’s new mantra is that any kind of waste is necessarily bad and must be done away with (Chartered Institute of Management Accountants, 2009). The company initiated its sustainability program which entailed a series of changes in the company’s policies. In order to be labelled as eco-friendly the company has vowed to use Compact Fluorescent Light Bulbs only throughout its shopping centre which is estimated to save millions of kg worth of carbon release per year, on average (Brown, 2005). Furthermore, as per its “zero waste to landfill” initiative the company has introduced the practice of sending unsold food for being reprocessed into bio fuel or pet food (Murphy, 2006). The company embarked on its mission to acquire 100% of its palm oil from green sources and has already managed to obtain 80% of this from sustainable sources (Wal-Mart Inc.). As far as its products are concerned, the company has decided to collaborate with Wal-Mart in order to reduce the usage of water in ASDA’s products by end of 2015 in line with the target of 20% reduction set in 2011 (Wal-Mart Inc.). Furthermore, it has vowed to use only legal timber and wood pulp in products, licenses by the authorities by 2015 (Wal-Mart Inc.). The carbon impact of products’ packaging shall also be reduced significantly which means working with ‘green’ and socially ethical supply chain partners. At the heart of the above mentioned efforts are consumers who are liberally embracing the idea of CSR and are encouraging retailers to incorporate more and more of socially responsible initiatives into their operations; however, retailers vary in their ability and willingness to offer the same to consumers. Some retailers prefer opting for the “bare minimum” amount of sustainable options, whereas, others prefer creating an awareness of sustainability and CSR amongst customers by imparting greater information on the same and encourage consumers to make their own responsible choices. Companies that offer the bare-minimum are usually practicing CSR in order to comply with regulatory and legal requirements or seek legitimacy. Legitimacy is ...Show more


Corporate Social Responsibility Customer inserts his/her name Institution’s name By virtue of free trade and open economies, economic progress has been seen as a tool of poverty elimination and ensuring security for generations to come. However, there remains the challenge of ensuring that this progress remains equal across all sectors and nations and that the well-being of the environment is not being harmed…
Author : krajcikconner
Social responsibility
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