Swot and Pestel analysis - Essay Example

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Swot and Pestel analysis

In this era of globalisation, the wine industry is experiencing a nascent stage of growth in Germany. As a result, it has emerged as one of the promising sectors offering high influence over the GDP of the economy of Germany (Koch & et. al., n.d.). SWOT Analysis Strength: Strong Brand Image Operating for Nine generations Development of FitzSecco passion fruit High quality of white wines Location of Fitz-Ritter Smaller Wine Bottles Champagne Production Sparkling Wines Weakness: Medium Size High price Opportunities: Small Museum Bacchus Boutique Sponsoring Of Charity Events, Concerts Threats: Varied New Vinters Globalisation Source: (Koch & et. al., n.d.). Fitz-Ritter is one of the renowned and leading wine estates of Germany operating efficiently since nine generations. Moreover, it also includes champagne production along with wine in order to extend its portfolio in the market among other competitors. Fitz-Ritter always attempted to offer more concentration over introducing new products namely ‘FitzSecco passion fruit’ for the young citizens in order to enhance customer dependency and loyalty, resulting in augmentation of its total sales. Furthermore, another significant factor, which enhanced its equity, has been regarded as the high quality of white wines being strongly preferred by the customers of German market (Koch & et. al., n.d.). ...Show more


Case Study Table of Contents Question 1: Do you agree with the owner that there is a fit regarding the company strategy and resources? 3 SWOT Analysis 3 PESTEL Analysis 5 Question 2: What is Fitz- Ritter’s competitive advantage? How did the company manage to survive in a highly competitive wine business?…
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