Swot and Pestel analysis Essay example
High school
Essay
Finance & Accounting
Pages 4 (1004 words)
Download 0
Case Study Table of Contents Question 1: Do you agree with the owner that there is a fit regarding the company strategy and resources? 3 SWOT Analysis 3 PESTEL Analysis 5 Question 2: What is Fitz- Ritter’s competitive advantage? How did the company manage to survive in a highly competitive wine business?…

Introduction

In this era of globalisation, the wine industry is experiencing a nascent stage of growth in Germany. As a result, it has emerged as one of the promising sectors offering high influence over the GDP of the economy of Germany (Koch & et. al., n.d.). SWOT Analysis Strength: Strong Brand Image Operating for Nine generations Development of FitzSecco passion fruit High quality of white wines Location of Fitz-Ritter Smaller Wine Bottles Champagne Production Sparkling Wines Weakness: Medium Size High price Opportunities: Small Museum Bacchus Boutique Sponsoring Of Charity Events, Concerts Threats: Varied New Vinters Globalisation Source: (Koch & et. al., n.d.). Fitz-Ritter is one of the renowned and leading wine estates of Germany operating efficiently since nine generations. Moreover, it also includes champagne production along with wine in order to extend its portfolio in the market among other competitors. Fitz-Ritter always attempted to offer more concentration over introducing new products namely ‘FitzSecco passion fruit’ for the young citizens in order to enhance customer dependency and loyalty, resulting in augmentation of its total sales. Furthermore, another significant factor, which enhanced its equity, has been regarded as the high quality of white wines being strongly preferred by the customers of German market (Koch & et. al., n.d.). ...
Download paper
Not exactly what you need?

Related papers

The Company Profile and SWOT Analysis of it
These include the financial outcomes of the company, the strengths, weaknesses, opportunities and threats of the company, as well as the strategic plans used by the company to manage its risks. The present study focuses on an understanding of these factors considering the case of TUI Travel PLC. TUI Travel PLC: TUI Travel PLC is a leisure travel company that is leading in the world. The company…
Strategic management accounting
The company provides total technical support for the installation of the machinery sold to the global customers to gain their confidence and long-term relation (Funding Universe, n.d.). Renishaw is well recognized for its manufacturing of complex machineries that could help the customers to improve their efficiencies and their potential capacities along with greater quality of the products and…
SWOT Analysys
The legendary growth of the organization is manifested in extending the scope of operations into more than 220 countries world wide with 300,000 employees working through four specifically defined lines of operations: express, freight forwarding, supply chain and mail. In 2002, DHL was consolidated and owned by Deutche Post World Net but retained the famous corporate and brand name. The mission of…
Work Related Learning: Puddingdown Playhouse
One of the more important issues that are dealt with through corporate governance is the amount and extents of power available to central figures in organisations. (Shleifer & Vishny, 1997) Moreover corporate governance promotes accountability and transparency within an organisation to ensure that business processes are not tainted in favour of one group, individual or lobby. In recent years the…
Mergers and Acquisitions as a Strategic Mean of Creating Value and Maximizing Shareholder Wealth
An Overview of Mergers and Acquisitions DePamphilis (2008 pp-04-06) defined mergers and acquisitions as a part of corporate and management strategies dealing with the buying, selling and combining of different organsiations having similar business activities or activities that can support the present and future growth and development in a systematic manner. Over the years, the distinction between…
Case Study based on key reading.Strategic Management
Application of the model in CRH Plc will enable the company identify the external forces that affects the external activities of the company. This enables the formulation of improvement strategies that enhances performance in the changing marketing environment. The model generalises the strategies required in gaining competitive advantage in the industry for easy application (Onsman, 2004).…
SWOT Analysis
Valley National Bank (VNB), as one of the leading regional banks, offers better opportunities for professionals in banking for building their career. In the context of opportunities available in Valley National Bank, there are diverse job opportunities such as Benefit Specialists, Branch Sales Manager, Consumer Loans Quality Analyst, Loan Review Manager, Secondary Marketing Manager and Senior…