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Organisational Planning and Control - Essay Example

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Organisational Planning and Control Table of Contents Table of Contents 2 Introduction 3 Identification and the Description of the Customers of Apple Incorporation 3 Bargaining Power of Customers With Respect To Apple 5 Evaluation of Customer Relation Management of Apple 5 Recommendations 8 Customers Profitability Analysis 8 Conclusion 10 References 11 Appendices 12 Total Number of Visitors Visiting the Apple Retail Store 12 Age Group of the Visitors Visiting the Apple Store 13 Comparison of Sales of the Mobile Handsets with Share of Industry Profits 14 Introduction Organisational planning and control forms an important part especially in the advancement and growth of any organisation…
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Organisational Planning and Control

In this similar context, planning related to an organisation also helps in exploitation of the accessible resources effectually and capably. It aids an organisation to determine the set of goals assigned. Framing of strategies, policies and statements broadly depends upon the process involved within planning and control measures (Davoudi, 2009). With this concern, this report intends to select, recognise and analyse the customers having transactions with Apple Inc. This report would also entail customers’ ability influencing the company by taking into concern of examining ‘Bargaining Power of the Customers’ concerning Apple. Moreover, evaluation of the ‘Customer Relation Management’ of Apple also frames as an objective of this report. Recommendations related to customer management and generation of greater customer value would also be included within the report. Identification and the Description of the Customers of Apple Incorporation Customers frame an important part of any organisation. Apple has incorporated certain deliberate measures and strategies to attract as well as retain its existing customers for a longer period. The passing years have become quite advantageous for Apple in terms of raising greater profit margins. In this context, Apple functions differently from its peers that have given it a top priority within the competitive market scenario (Cnet, 2013). Presence of retail stores act as a benefit to acquire personal details of the customers resulting in accelerating the sales of different companies by a significant level (Cnet, 2013). Retail stores frames the best medium to interact directly with the customers comprising the potential customers also. As stated in the news report published by Cnet (2013), around 50 million potential customers visits different stores of Apple, out of which, half of them has been viewed to be the first timer with regard to the application of Apple products Apple entails prioritised strategies as a form of customer relationship. Framing of the strategies in terms of customer services, after sales customer’s feedback, making the advanced technologies easier for the non-technical people and targeting the customer’s perception helps an organisation to meet the requirements of the targeted customers at large (Cnet, 2013). In the recent years, Apple has created a brand recognition which has supported the company to survive or to sustain within the downturn market situation that entails low market share and economic crisis. In this concern, it can be affirmed from a broader perspective that the company sustained due to the presence of its strong customer base. Apple has incorporated multiple factors to derive customer’s loyalty towards accessing its broad assortment of products. Factors such as extremely advanced designs, intensive products, spontaneous user experience and effective marketing strategies have helped Apple to foster customers’ ... Read More
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