Investment Analysis Report: Amazon versus eBay - Research Paper Example

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Investment Analysis Report: Amazon versus eBay

This report analyzes the micro- and macro-level factors that will determine which firm is the most viable for investment opportunity. Company Backgrounds Since the time of its initial public offering, Amazon.com has evolved from primarily an online book and music seller to an extremely diversified business that now offers a broad range of products and services to business and consumer segment buyers. In 1997, Amazon had achieved significant consumer interest in online shopping for over 1.5 million books that revolutionized the process of ordering products online. This led to an initial public offering at a stock price of $18, which in a single day of trading jumped to $30 per share due to the high investor confidence in the firm’s cash flow, intentions for improving the online sales model, and consumer sentiment about the evolving online shopping environment. After receiving considerable capital growth from the IPO, which equated to $900 million on 30 million shares initially released, the company was now equipped to build new distribution facilities, expand its marketing presence, and allow the company to acquire established book-sellers such as Telebook, Bookpages and The Internet Movie Database (Advameg, 2013). ...Show more

Summary

Before making an investment recommendation, it is necessary to examine the stock performance of both businesses, gain insight into recent events occurring within the business model of both firms, consider an in-depth analysis of the financial position of the firms, and fully understand the company backgrounds and their products and services…
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