Balanced Scorecard and Strategy Map - Coursework Example

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Balanced Scorecard and Strategy Map

The study will identify the measures to be taken for fulfilment of the objectives followed by the recommendations to Chevron for achieving the target. The study will also reflect the strategy mapping for Chevron Corporation followed by the link between each perspective (financial, customer, internal business process, learning & growth) and the perspectives and the objectives. In this study, it will be shown that how the four perspectives of balance score card are linked to each other and how the perspectives and objectives are linked to each other. Finally the study will be concluding with a critical analysis of the balance score card and the limitations of the balance score card. Table of Contents Executive Summary 2 Table of Contents 3 Introduction 4 Vision of Chevron 4 Strategy 5 Designed Balance Scorecard 5 Balance of Balance Score Card 10 Strategy Map 12 Links within Each Perspective and the objectives 13 Recommendation 14 Balance Score Card: A Critical Analysis 15 Limitations of Balance Score Card 16 Works Cited 17 Name of the student Name of the professor Course number Date Introduction Chevron Corporation is a multinational energy corporation whose headquarter is located in San Ramon, California. ...
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Balance Score Card and Strategy Map Executive Summary The study has been prepared for understanding the utility and functioning of the balance score card in an organization. The balance score card is a strategic management tool which helps in evaluating the performances related to the financial as well as non financial factors, used extensively in many industries, businesses and other non profit seeking organization…
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