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BALANCE SCORE AND STRATGEY MAP ANALYSIS OF CHEVRON - Essay Example
Finance & Accounting
Pages 10 (2510 words)
BALANCE SCORE AND STRATGEY MAP ANALYSIS OF CHEVRON Executive summary Chevron perseveres to be one of the leading global energy producers in the world. The present research report prepares a strategic road map pointing out the various issues confronting the company, and the objectives it has set to confront those issues…
The balanced score card is used here as a strategic management tool and strategic control system. The balance score card is supplemented with a strategy map. The strategy map use a more direct approach to depict the cause and effect relationship between the various objectives across finance, customer, internal process and learning and growth. The research report also involves a detailed explanation of the link between each type of objective. Apart from that the strategies are also linked with the mission and objectives of Chevron. Based on the observations obtained from the balanced score card and the strategy map, a recommendation is prepared. A critical analysis of the balanced score card is also provided along with limitation and conclusion in this report. ...
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