CFR Analysis Report: Burberry Xin Chen Student number: 12019368 Table of Contents Part A 4 Introduction 4 Investment 4 Regulatory framework 4 Part B 5 Cash generation units 5 Impairment of assets 6 Financial instruments 7 Managing risks 7 Post employment obligations 10 Part C 11 Conclusion 11 Review of Company Disclosure 11 Part A Introduction This CFR Analysis Report on Burberry Group plc is based on the Company’s annual report 2012…
The Company adheres to standard accounting practices, as per regulatory norms related to accounting disclosures. It is a listed company in London Stock Exchange and is a constituent of FTSE 100 Index. Investment Burberry has its investment of property, plant and equipment in mainland China. Investment is made in the acquisition of subsidiaries also. There are total 68 stores in 35 cities. Investment in China is clustered around provincial capitals and flagship markets for ensuring appropriate brand representation. Other than property, Burberry invests in retail productivity in the high growth emerging markets. It also has its investment in wholesale shop-in-shops and in retail capital. Burberry is making investment in smaller markets of future. It has its stores in regional headquarters in Brazil, Latin and Central America, India and the region of Middle East. Regulatory framework The consolidated financial statements of the Burberry Group are prepared complying with EU endorsed International Financial Reporting Standards (IFRSs), IFRS Interpretations Committee (IFRS IC) and part of Companies Act 2006, as applied to companies reporting under IFRS. The preparation of consolidated financial statements is made as per the convention of historical cost other than the modification through revaluation of financial assets and liabilities at fair value by means of profit or loss (Burberry, 2012). Part B Cash generation units In relation to the assets of company, the future cash flow is assessed by the management of the company in terms of cash flow from operating activities, cash flow from investing activities and cash flow from financing activities. The adjusted operating profit from continuing and discontinuing operation is assessed and the net cash inflow from operations is adjusted for capital expenditure. Overall, Burberry had cash-in-hand of ?338m in 2012. Cash generation from operation functions touched ?482.5m in 2012, an increase of ?116.1m from the year 2011. It meant that cash-flow assessed from various operational functions exhibited strength till March 2012 relatively to the year ending March 2011. Net cash generation from different operational functions reached ?373.7m by 31 March 2012, which was ?265.1m in the year ending 31 March 2011. Cash generation from investment functions including acquisition of subsidiaries and purchase of intangible assets recorded net cash outflow of ?176.6m, an increase of ?16.3m from the past year, ending March 2011. Financing functions generated net cash outflow of ?154.3m, way ahead from the previous year of ?67.3m. Cash and cash equivalents by the year end reached ?339.6m, an increase of ?40.4m from the year 2011. Impairment of assets Goodwill is examined for impairment of assets by the Group each year or when doubted for impairment. The recoverable amount of all cash generating units has been measured on the basis of value in use. This method needs measurement of future cash flows arising from concurrent functions of cash generating units and selection of suitable discount rate for computing current value. Impairment losses identified on goodwill are not reversed in future periods. The company does not have historical impairment losses without any tendency to delay. ...
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Burberry Case Burberry Brand was a symbol of both luxury and durability. It was first digital luxury brand that successfully established the brand as the most functional luxury in the market. Indeed, it created its own community through its main product, trench coat.
It is mostly famous for its trench coat which was designed by its founder Thomas Burberry. The company has branded franchises and stores around the world and it sells in third party stores through concessions. The company has its listing in London Stock Exchange and is a constituent of FTSE 100 Index.
Contents Introduction 3 Performance 3 General Definition of Marketing 3 Marketing 3 Marketing Environment 4 Techniques 5 Strategy 7 Marketing Plan 8 Implementation of Marketing Mix: 8 Conclusion 10 References 10 Introduction Burberry is a famous fashion house in London.
Burberry group PLC was founded in 1856. It is mainly a British company with outerwear as its core product. The brand has a luxurious digital positioning in the market with innovative trench coats, Prorsum knight heritage icon as its brand symbol and trademark check which have added a royal elegance to this brand across the world.
She then moves on to mention the digital tsunami that occurred simultaneously with the economic recession. Although inefficiencies worth eighty million pounds were removed, it wasn’t done by cutting costs on staff. Instead
It also has a prominent base of goods made of leather and beauty products in the world. Burberry has a well diversified business model through which it sells apparel, accessories. It has well spread network of Retail,
The brand is famous for its coats but now its offering has expanded from coats to perfume, accessories and glasses. Burberry is now considered to be a leading luxurious clothing brand having a large global business and known for its modern classic style, unique British Heritage and integrity of outwear that is dependent on the principles of quality.
Burberry is involved in it’s from product design to production and selling under its brand name. The company sells its products all over the world at their own branded retail stores. In addition to that the company is involved in franchise business
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