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Analysis.Corporate Sustainability - Case Study Example

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Analysis.Corporate Sustainability

In case of initiatives such as organizational change, a stakeholder can be regarded as any individual whose support, participation of decision might have an influence on the outcome of that initiative. In short any person who influences an organization and gets influenced by any change in the organization can be referred to as a stakeholder. In Case of UPS, the major stakeholders will be customers, competitors, government and suppliers. With the change in the definition, the stakeholder’s expectations and their overall influence have also changed. In the presence business environment, the power as well as influence of the stakeholders has increased. The customers have become more educated, quality oriented as well as more demanding. As more and more products and services are being launched, customer loyalty is decreasing. Today, customers look for more options such as discounts, freebies, customer services etc. Apart from this, the government scenario has also changed. Since UPS is a transport and logistics organization and is involved in local and international travelling, government intervention is regular and the company has to go through many check points. Others government regulations such as licensing, security, etc have become more stringent, which means that the organization needs to be more transparent in its operations. The competitors are other stakeholders who have influence in the company’s operations. Any move or change in the competitor’s strategy will have direct impact on the business of UPS. Suppliers also form an important aspect of the organization’s stakeholders business. They provide the necessary support to the company. In the last few years, there has been an increase in the number of suppliers. Thus, their influence on the company has also shifted. UPS Response to Stakeholder Expectations The company is a well known logistics and transportation firm. It has gained reputation and loyalty in the market due to its operational success and service delivery. However, UPS has observed few changes in the recent past. These changes are external as well as internal. The external changes which the organization experience was in terms of stakeholder’s perceptions and expectation from the organization. The organization has understood these changes and has made some appropriate strategies to resolve these issues. To meet the changing customer’s expectations, the organization made some attractive offers and discounts of bulk orders. The organization has also developed membership’s forums, where members are given special discounts and other benefits during placing an order of expecting service. To positively respond to these changes in the government, the organization have made its operations more transparent and responsive. The organization maintains the rules and regulation of the government and make sure that no law is broken during the company’s business operations. With the increase in operations and logistics business, the organization is facing direct as well as indirect competition. To ward off the competitors, the organization makes sure that the service provided by them is unique and inimitable. The infrastructure of the company is also considered as one of the best in this industry, and this provides UPS with a sustainable competitive advantage. The ...Show more
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Summary

Corporate Sustainability Contents Changes in Stakeholder Expectations of Firms 3 UPS Response to Stakeholder Expectations 3 Key Performance Indicators (KPIs) 4 Benefits of the Corporate Sustainability Report 5 Stakeholders Benefits From the UPS Initiatives 6 Reference 8 Changes in Stakeholder Expectations of Firms This case analysis aims at examining the managerial capability of UPS 2009in terms of sustainability and corporate social responsibility…
Case Analysis.Corporate Sustainability
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