Customer Relationship Marketing - Article Example

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Customer Relationship Marketing

Introduction: The legendary question in the history of the business management is how to satisfy the customers. It is very obvious to understand that customer is the king in any business as the customers are the vital factor in the business that generates the revenue for the company. The customer’s perception and attitude towards the services provided by the hospitality industry are the vital factors. The customer loyalty programs are very much vital for this industry mainly for the hotels, in most of the hotels the loyalty programs run as these hotels want their customer to be happy and the lingering effect of the loyalty programs will get back the customers in the hotel in the near future. Part A: The correlation between the CRM and hospitality management: It is very important to understand that customer relationship management and the hospitality industry are closely related to each other and they are the supplementary factors for each other for a successful business environment. It very important to understanding that service products are not the tangible product it is strictly intangible product. ...Show more

Summary

The importance of CRM in hospitality management. Abstract: The ancient philosophy of the marketing and business predominantly relies on satisfying the buyers of the products. In recent business environment the customers have become the main factor to be taken very seriously…
Author : rohanleta
Customer Relationship Marketing essay example
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