Strategic perspectives of Book publishing houses in Germany in light of the current sector structure and prospective trends - Outline Example

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Strategic perspectives of Book publishing houses in Germany in light of the current sector structure and prospective trends

Conclusion and Recommendations 20 References 22 Bibliography 25 1. Introduction One of the most significant and remarkable industries stimulating the economic growth is the publishing industry. In the current day context, Germany counts on more than a hundred different industries related to manufacturing, producing and service and technology sectors. Undoubtedly, these industries participating in the economic growth including the publishing industry have a great significance on the German economy. The German Publishing Industry, in a wider perspective involves several sub-divisions such as the news publishing and the book publishing sectors. Elaborating on the milieu that concentrated on the Book Publishing sector, it was witnessed to contribute a total of 9.6 billion euro to the economy in the fiscal year 2007. Therefore, the growing impact of the industry, i.e. the book publishing industry in the German economy is invariable (Magazine Dutchesland, 2008). Recognising the strengthening impact and the future prospects of book publishing industry in German economy, the paper shall be aimed at the industry analysis implying various marketing approaches and models such as Porter’s Five Forces model and the value chain approach. ...Show more


Strategic Perspectives of Book Publishing Houses in Germany In Light of the Current Sector Structure and Prospective Trends Table of Contents 1. Introduction 3 2. Market Analysis and Segmentation of the Book Publishing Industry 4 2.1. Porter’s Five Forces Model 5 2.1.1…
Author : mrazjade
Strategic perspectives of Book publishing houses in Germany in light of the current sector structure and prospective trends essay example
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