Developing strategic options to access foreingn markets: case stuy of your choice, preferably telecommunications or airline com - Dissertation Example

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Developing strategic options to access foreingn markets: case stuy of your choice, preferably telecommunications or airline com

(Sun,1999) Adapting strategic approach is also necessary in the sense that it allow the international firms to better analyse the markets in which they are going to participate and gain a better understanding of the overall external environment. This is also critical owing to the fact that understanding external environment in strategic manner allows international organizations to minimize the risk and better tap into the available opportunities in order to create more value for their shareholders. What strategic options can be developed in order to enter into the foreign markets therefore is the key question which this research study proposes to explore and analyze. With special reference to the British Telecom (BT) this research study will look into the exploration of the development of different strategic options to access foreign markets for BT. Aims of the Research As discussed above that this research study will look into the overall process of the development of strategic options for accessing the foreign markets with special reference to British Telecom. ...Show more

Summary

Introduction Increasingly competitive markets and the expansion of large organizations have made it important for the firms to look into the new strategic options to expand and lessen the impact of fierce competition on their performance. In order to expand and tap into the new potential resources and markets, entering into the new markets therefore has become one of the viable strategic options for the firms to peruse and explore…
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Developing strategic options to access foreingn markets: case stuy of your choice, preferably telecommunications or airline com essay example
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