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Developing strategic options to access foreingn markets: case stuy of your choice, preferably telecommunications or airline com - Dissertation Example

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Developing strategic options to access foreingn markets: case stuy of your choice, preferably telecommunications or airline com

(Sun,1999) Adapting strategic approach is also necessary in the sense that it allow the international firms to better analyse the markets in which they are going to participate and gain a better understanding of the overall external environment. This is also critical owing to the fact that understanding external environment in strategic manner allows international organizations to minimize the risk and better tap into the available opportunities in order to create more value for their shareholders. What strategic options can be developed in order to enter into the foreign markets therefore is the key question which this research study proposes to explore and analyze. With special reference to the British Telecom (BT) this research study will look into the exploration of the development of different strategic options to access foreign markets for BT. Aims of the Research As discussed above that this research study will look into the overall process of the development of strategic options for accessing the foreign markets with special reference to British Telecom. ...
sing foreign markets require significant amount of investment and risk taking, finding a better strategic approach will always help the organizations to maximize their returns on the investment and achieve better results. This research will therefore focus on understanding as to how BT can develop effective strategic options to enter into foreign markets. Research Questions This research study aims to explore following research questions: 1. Can adapting a strategic approach for accessing foreign markets be helpful for BT? 2. How the different strategic options can be set for accessing the foreign markets? 3. What criteria can be used to successfully access the foreign markets? 4. What can be the most suitable methods or alternatives through which foreign markets can be accessed by BT? Based on the above research questions, the overall focus of the research will therefore be on the exploration of the above mentioned key research questions. Literature Review Globalization has made it essential for the firms to look for the new ways to enter into the markets and sustain themselves among the fierce competition. (Ahokangas, Juho & Haapanen 2010). One of the basic strategic approaches adapted by the firms amid this competition is to look into the opportunities of entering into new and foreign markets in order to increase the market share and tap into cheaper sources of raw material and labor. (Koch, 2001). A closer look at the theories of why the firms will actually look into the options of accessing the foreign markets would suggest that the different theories have emerged over the period of time. The internationalization theory uses the transaction cost analysis to provide viable strategic options in terms of developing the strategic options to access the foreign markets. ...Show more
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Summary

Introduction Increasingly competitive markets and the expansion of large organizations have made it important for the firms to look into the new strategic options to expand and lessen the impact of fierce competition on their performance. In order to expand and tap into the new potential resources and markets, entering into the new markets therefore has become one of the viable strategic options for the firms to peruse and explore…
Developing strategic options to access foreingn markets: case stuy of your choice, preferably telecommunications or airline com
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