Research Proposal: "What is culture consideration should advertises take in account in promoting the fast food business in the - Dissertation Example

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Research Proposal: "What is culture consideration should advertises take in account in promoting the fast food business in the

Because of the persuasive and even compulsive power of advertising, there have been cultural implications and ethical issues that come with international promotional campaigns. The question of cultural considerations in advertising comprehends more than the profit motive and the maximization of sales. It includes aligning the entire marketing effort with the values and norms of the society in which the business operates. The observance of ethical business precepts is inseparable from the advertising campaign and, indeed, from the entire marketing function. Therefore, when assessing cultural considerations particularly for advertising in the fast food industry, it necessitates adopting a viewpoint not only financially advantageous for the company, but also beneficial to the welfare of the society the business serves. 3. Research aim and objectives This study aims to explore the cultural considerations of advertising for the fast food business in the United Kingdom. These considerations not only admit of the advertising techniques and strategies that would ensure maximum sales as pursued in a straightforward marketing research. ...
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Dissertation Proposal 1. Title Cultural considerations in advertising for the UK fastfood industry 2. Background of the research topic With the growth of international commerce and the global distribution of goods and services, there has also been a commensurate growth in advertising to inform the buying public about these goods and services, and entice their patronage…
Author : cobysauer

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