StudentShare solutions
Triangle menu

--- The effects of transnational media on Asian countries - Research Proposal Example

Nobody downloaded yet

Extract of sample
--- The effects of transnational media on Asian countries

The advancement in technology led to the free flow of communication to all over the world despite the resistance from the non-Western countries. Rapid advancement in communication technology guaranteed the transnational media the uncontrolled exposure of audience all over the world to the western messages. Western movies, news, music, game shows and other entertainment items have become easily assessable to all. This uncontrolled penetration of westerm media to other cultures and traditions has become dominant feature of the advancement of transnational media. Satellite, cable and computer have empowered the audience to choose and receive the media messages without any control. Local governments have no freedom to censure and control the content of the transnational media programmes and the local audience have gained the total freedom of choice, based on their values and tastes, what to see and not to see. This often leads to the cultural ‘sensitization’ or ‘hybridization’ internationally. The international audiences are constantly exposed to the social and cultural situations which are completely contradictory to their original cultural and traditional beliefs. For example, in many (most of) Asian countries, behaviors like dating (or any premarital sex), gambling and alcohol drinking are antisocial and unacceptable. But as a result of cultural desensitization, the constant exposure to these activities through entertainment shows, the people in Asia become desensitized to be free from the social inhibition and finally become more accepted and indulged in the above said Western behaviours (Galander, 2008). 2. Background of the Study and Review of the Existing Literature Initially, globalization affected industry, trade, finance and even agriculture of the nations, but the culture and traditions are also influenced by the globalization process by extending the activities of electronic and borderless media. It has led to the ‘statelessness’ and oligopolistic market of few transnational media firms (Hamelink, 1993). With the advent of communication technologies, media firms penetrated into the foreign markets by utilizing the opportunities of the opening up of communication sectors in the developing nations and tried to create production and distribution efficiency and built their own transnational media empires (Gershon, 1993). Globalization of entertainment industries with the advent of transnational media has led to the homogenization and westernization of traditions and cultures. This post modern hybridization of culture has occurred within the larger context of economic, political and cultural process within the regions, nations, ethnic communities and this growth was influenced by not only the policy decisions of the governments but also by the strategic management decisions of media owners, cable operators, satellite providers and agencies. The popularization of transnational media and process of globalization of electronic media raise various socio-cultural and ethical issues in the newly emerging Asian countries (Thomas, 2005). Transnational cable channels apply domestication strategie ...Show more

Summary

Effects of Transnational Media on the Culture of the People in selected Asian Countries 1. Introduction The media and communications sectors in Asian countries were in the process of drastic transformation at the end of the twentieth century. The arrival of borderless media especially of transnational television at the beginning of the last decade of 20th century, made a surprise movement among Asian governments, broad casters, advertisers and customers…
Author : shyanneswift
Research proposal--- The effects of transnational media on Asian countries essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research proposal on your topic
"Research proposal--- The effects of transnational media on Asian countries"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Research Proposal on How sleep effects GPA
Certainly, there is an assumption that the level of sleep influences the grade point average (GPA) of a student. For instance, those who sleep for long are assumed to have high GPA as opposed those who do not get enough sleep (Hicks, Fernandez, & Pellegrini, 2001 p. 660.).
3 pages (750 words) Research Proposal
Research Proposal
3) What are the factors that influence body image among women? 4) What is the association between body image and self-esteem? 5) How can we educate women to be satisfied with their bodies? This research will look at the issues around the media’s portrayal of women and girl and how it affects their body image and self-identity  Background  Films, television and magazines are full of images of women who are thin and perfect in their appearances.
8 pages (2000 words) Research Proposal
Research Proposal Research Proposal
Since corporate governance has to do with setting priorities, delegating power and organizing accountability, it receives high priority on the agenda of policymakers, institutional investors, companies and academics. Recent American and European corporate scandals (Enron, WorldCom, Ahold, etc.) set off a fresh round of debate.
10 pages (2500 words) Research Proposal
Policing and the media , research proposal (Criminology)
The New South Wales (NSW) police department have an extensive media presence. Along with a comprehensive public and media relations department, active campaigns promoting outreach, the NSW police also have two
6 pages (1500 words) Research Proposal
Research proposal
In comparison to the other countries in the Gulf region, the SMEs in the Kingdom of Saudi Arabia have contributed in a low proportion to the economic development of the country. This has led the Saudi
15 pages (3750 words) Research Proposal
Research Proposal
quickly to other sectors of the UK economy, resulting in an economic recession whose effects continue to be felt across the UK economy (Verma, 2013: p20). One of the sectors that felt the repercussions of the financial sector’s near collapse was the electronics industry,
9 pages (2250 words) Research Proposal
Research Proposal- How Cheesecake Factory extend the overseas' market in China
However, operating in the international business segment also includes facing challenges such as balancing the relationships with the host nations, creating a mutually beneficial platform for stakeholders of the firm and the
15 pages (3750 words) Research Proposal
Research proposal
There are many outdoor activities in Kamloops including golfing, mountain biking, skateboarding, horseback riding, hiking, as well as sky diving among others. This research proposal establishes the
2 pages (500 words) Research Proposal
Research Proposal
The aspect of addiction has been defined as spending almost all the time one has surfing the social media sites. Increased usage of these sites and spending a lot of time online could have some psychological effects upon the individuals performing those actions. Many
4 pages (1000 words) Research Proposal
Research proposal question is how can knowledge management improve Electronic government in arabic countries:
Even though in the beginning the growth of the internet was mainly as a result of the private sector’s interests, governments eventually became increasingly involved in the
3 pages (750 words) Research Proposal
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us