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--- The effects of transnational media on Asian countries - Research Proposal Example

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--- The effects of transnational media on Asian countries

The advancement in technology led to the free flow of communication to all over the world despite the resistance from the non-Western countries. Rapid advancement in communication technology guaranteed the transnational media the uncontrolled exposure of audience all over the world to the western messages. Western movies, news, music, game shows and other entertainment items have become easily assessable to all. This uncontrolled penetration of westerm media to other cultures and traditions has become dominant feature of the advancement of transnational media. Satellite, cable and computer have empowered the audience to choose and receive the media messages without any control. Local governments have no freedom to censure and control the content of the transnational media programmes and the local audience have gained the total freedom of choice, based on their values and tastes, what to see and not to see. This often leads to the cultural ‘sensitization’ or ‘hybridization’ internationally. The international audiences are constantly exposed to the social and cultural situations which are completely contradictory to their original cultural and traditional beliefs. ...Show more


Effects of Transnational Media on the Culture of the People in selected Asian Countries 1. Introduction The media and communications sectors in Asian countries were in the process of drastic transformation at the end of the twentieth century. The arrival of borderless media especially of transnational television at the beginning of the last decade of 20th century, made a surprise movement among Asian governments, broad casters, advertisers and customers…
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