Infosys Technologies in the paradigm of outsourcing business processes encompasses a large number of industries pertaining to banking and finance, health services, manufacturing operations, logistics and retail operations, entertainment and media industries and the like. The Business Service Company renders potential services to different industries along several functional areas like rendering services to the customers of these companies, performing the human resource functions for them, rendering services in the financial and legal domain and also renders support pertaining to sales and knowledge enhancement. The outsourcing arm of the Business Service Company renders the above services in an effective manner and performs in an interrelated fashion by combining the existing technological, knowledge and human resource skills. The company also modifies its existing methodologies to smoothen up the flow of services along its business sphere. This effectively enhances the service parameters of the company (Infosys, 2011). Offshore and Outsourcing Activities of Business Business Service companies like Infosys Technologies are increasingly availing the services of both offshore and outsource call centers to render effective services to the clients based on an international scale. Research made states that customers belonging to a particular geographical region generally adored the services of those customer service representatives who belonged to the same region. The customers reflected an affinity for the services of those service representatives pertaining to rendering effective solutions to business problems in mainly two cases. Firstly, as mentioned, the representatives should belong to the same geographical area as the customers to understand the latter in a better way. Secondly, the customers were also observed to consider the solutions of those representatives more effectively and they were hired by the business service company itself rather than being outsourced. The business service company often tends to conceal the location information of their service representatives through codification. However, with regard to the second option, the customers reflected that the ‘customer service representatives’ working inside the company periphery are better managed and controlled. This also shows that the business service company can also develop the service parameters of the representatives through the process of training and performance management activities. The training functions help in the development of performances of the representatives so that they render better services to the large number of customers (Bharadwaj & Roggeveen, 2006, pp.20-21). Infosys Technologies-Creating Offshore Call Centers The Business Services Company, Infosys Technologies is looking forward to launch offshore call centers operations in other countries of the world like China, Canada and Mexican regions. The management of the company views the opening up of offshore units as a strategic drive for the company. The international client base of the concern also desires to gain
International Services Marketing: Marketing Journal Article Contents Contents 2 The Business Service Company 3 Offshore and Outsourcing Activities of Business 3 Infosys Technologies-Creating Offshore Call Centers 4 Strategic Insights in establishing Offshore Call Centers by Infosys 5 GAP Model of Service Marketing and Infosys Technologies 6 Blueprinting of Service Models and Infosys Technologies 8 Porter’s Diamond Model and Infosys Technologies 9 Value Chain Model and Infosys Technologies 11 Service Evaluation Models and Infosys Technologies 12 Marketing Magazines 14 Opinion 14 References 16 The Business Service Company The domain of services rendered by Infosys Technologies, a business ser…
For this to work effectively there is the need to evaluate both the internal and external organization as well as how this relates to the overall success within a business. An example of the links between the internal and external environment can be analyzed through the Marriott Hotels, a hospitality based hotel for travelers.
As a result, an article by Chonlada Sangkaworn and Bahaudin G. Mujtaba analyse the business related factors that affected the marketing practices of hotels in Thailand. The study was undertaken on 19 hotels in the region with a sample size of 189 tourists being interviewed for the study in ChiangMai in Thailand.
In fact, McLuhan stated 40 years ago that "the process is the product" (34). This is certainly true of service-oriented businesses such as travel agents, banks, and lodging. The process is an integral component of any final product and can therefore be designed to position it in the market.
Now we have three additionally Ps added to the list. For whichever reason the customer is using internet to buy products whether it's to save time or the money. There are little bit different strategies used for attracting or retaining customers.
First Product; as we walk into a store to buy a mobile we assess it.
Many changes have been occurred in the field of retailing and hence marketing functions too have been experiencing dramatic changes across the world by virtue of the unrelenting wave of globalization sweeping across the world. Real estate, franchising and retailing businesses are the most affected ones.
The field of marketing is no exception. There were the days when selling was prevailing in the economies rather than marketing. The entire aim used to be to generate revenue, but now the aim of satisfying customer has been given a key significance. Keeping the aim of customer satisfaction in mind, it becomes essential for the marketers to make sound decisions regarding various aspects of the product or service (marketing mix), rather making decision solely on the basis of estimates or guesstimates.
So far, the function of finance in marketing has been seen as a sphere of activities that is concerned basically with the garnering of funds to carry out promotional and other marketing based activities. In a revolutionary article titled Market-based assets and shareholder value: A framework for analysis, writers Rajendra K Srivastava, Tasadduq A Shervani, and Liam Fahey have demonstrated the role of finance in a different perspective.
For doing this, you are required to market your website well. Due to the existence of millions and millions of websites, the competition has also grown rapidly. In order to compete yourself with the other businesses you need to get into rapid advertising of your website failing which there is a strong chance of losing in your business.
2) The article focuses on the importance of marketing mix for the development of the travel industry in Indonesia. Therefore, the involvement of the marketing mix in the country’s travel industry is examined but specifically in regard to travel agents.