International Services Marketing: Marketing Journal - Article Example

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International Services Marketing: Marketing Journal

Infosys Technologies in the paradigm of outsourcing business processes encompasses a large number of industries pertaining to banking and finance, health services, manufacturing operations, logistics and retail operations, entertainment and media industries and the like. The Business Service Company renders potential services to different industries along several functional areas like rendering services to the customers of these companies, performing the human resource functions for them, rendering services in the financial and legal domain and also renders support pertaining to sales and knowledge enhancement. The outsourcing arm of the Business Service Company renders the above services in an effective manner and performs in an interrelated fashion by combining the existing technological, knowledge and human resource skills. The company also modifies its existing methodologies to smoothen up the flow of services along its business sphere. ...Show more

Summary

International Services Marketing: Marketing Journal Article Contents Contents 2 The Business Service Company 3 Offshore and Outsourcing Activities of Business 3 Infosys Technologies-Creating Offshore Call Centers 4 Strategic Insights in establishing Offshore Call Centers by Infosys 5 GAP Model of Service Marketing and Infosys Technologies 6 Blueprinting of Service Models and Infosys Technologies 8 Porter’s Diamond Model and Infosys Technologies 9 Value Chain Model and Infosys Technologies 11 Service Evaluation Models and Infosys Technologies 12 Marketing Magazines 14 Opinion 14 References 16 The Business Service Company The domain of services rendered by Infosys Technologies, a business ser…
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