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Service Marketing - Article Example

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Service Marketing

The different concepts which apply to this specific hotel work as a framework that exemplifies successful services and interactions with customers for growth within the overall corporation. Models of Service Interactions The concept of service interactions is one which can’t be done with the use of customer service representatives alone. For this to work effectively, models need to be initiated, specifically which provide options and assistance to those interested in the hotel. The business process management system is one of the main associations with the service interactions and the concepts which are a part of the system. This includes workflows, shared agendas, managers, job lists and components that are based on the internal needs of enterprises (Baina, Tata, Benali, 2002). As data can be provided for workers about the structure of the organization and the way that it works, there is the ability to create tasks related to services. The business process management system then works to have services available to customers, specifically because of the integrated system and the way in which this works to serve the customer (Baina, Tata, Benali, 2002). ...
d with technology which can be provided to assist with services while boosting the interactions which occur among those working in a service related industry (Zaha, Dumas, 2006). The main concept with the architecture is based on several units that work independently and which include data. The data is then processed and can be exchanged through other units which are used. The interaction of the various data and tools can then be used to mainstream the different services which are being provided by individuals, the schedules which are available and other workflow processes. As this technology is used, it is able to increase the responses from those who are using the services (Zaha, Dumas, 2006). The use of technology at the Marriott ranges from the Internet reservations to faster check – ins and options for room service through the use of technical components. The workflow process and extra information is also available for employees and managers, all which mainstreams the needed data. There are cross references also which are a part of the data, specifically so managers can ensure that all work is cared for at the hotels. The technological tools which work to provide support are then followed by models based on personal interactions which occur among individuals. This is based on marketing models which are reinforced through employees and which enter into the expected requirements of those working in a specific industry. The relationships which are built through marketing come from the advertisements of customer service providing a high level of comfort (Rust, Chung, 2006). This is furthered by employees working with the back – end systems, workflow processes and internal systems to provide the right level of service interactions. The concept of relationship ...Show more


Introduction The different service sectors and industries require a specific organizational role, specifically to assist with the growth of the business. If the correct association with services doesn’t work to provide high quality to customers, as well as to stakeholders, then it can become detrimental to the business…
Author : jenkinsfinn
Service Marketing Article essay example
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