Service Marketing - Article Example

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Service Marketing

The different concepts which apply to this specific hotel work as a framework that exemplifies successful services and interactions with customers for growth within the overall corporation. Models of Service Interactions The concept of service interactions is one which can’t be done with the use of customer service representatives alone. For this to work effectively, models need to be initiated, specifically which provide options and assistance to those interested in the hotel. The business process management system is one of the main associations with the service interactions and the concepts which are a part of the system. This includes workflows, shared agendas, managers, job lists and components that are based on the internal needs of enterprises (Baina, Tata, Benali, 2002). As data can be provided for workers about the structure of the organization and the way that it works, there is the ability to create tasks related to services. The business process management system then works to have services available to customers, specifically because of the integrated system and the way in which this works to serve the customer (Baina, Tata, Benali, 2002). ...Show more

Summary

Introduction The different service sectors and industries require a specific organizational role, specifically to assist with the growth of the business. If the correct association with services doesn’t work to provide high quality to customers, as well as to stakeholders, then it can become detrimental to the business…
Author : jenkinsfinn
Service Marketing Article essay example
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