Mottram (2011) summarized the fundamental reasons into four, namely: 1) for legitimate therapeutic use (prescription drug or self-medication); 2) performance continuation (treatment of sports injuries); 3) recreational/social use (legal and illegal); 4) performance enhancement. (p16) These classifications underscore the sheer expanse of the coverage of drug-use in sports and one may be sure the industry that supplies the requirements is lucrative as well. The extant literature on this theme – drugs and sports marketing – is equally expansive and comprehensive owing to this particular aspect in addition to the degree of attention it receives. Sports is a popular form of entertainment today. These two variables combined demonstrate how drugs and its use affect the public image of sports and in the process illustrate to how it is perceived and, hence, marketed to its public. The following sections outline the key issues of this topic in the body of literature. These issues include: the ban/restrictions on drug use based on ethical and moral considerations alone; the fairness of performance-enhancing drugs in competition; and how drugs negatively affect the public image of sports. Key Issues Balancing Act Many observers and scholars underscore that it is imperative to distinguish the use of drugs in sports as Mottram had previously done. The reason behind this lies in the way drugs are perceived by both policymakers and the public that patronize the sports industry. There are several studies that argue how the negative connotation of drug-use often put athletes and sporting bodies in dangerous disadvantage. ...Show more
This article investigates the relationship of drugs and drug-use with sports marketing according to the existing literature on the subject. There are two important findings in this investigation. …
1.1Overview of the psychological factors effecting performance.
Sport psychology is the scientific study of the actors in sports and their behaviour. It is multidisciplinary drawing from Kinesiology and psychology. Its prime aim is to study the factors influencing performance in sports, particularly how the psychological factors affect an athlete’s performance and how physical activity affects the psychological development and well-being of an athlete.
Additionally, companies and industries initiated promotion and publicity operations focused on people with the help of written sources and audio/video channels. However, this policy is expensive and its efficacy is hard to determine. On the other hand, it is generally not obvious that how broadcast marketing will play a major role in the latest information financial condition that allows for exceptionally cooperative and focused interactions.
It strengthens the bond between organizations and general public. It is an ongoing process which have adverse effects if slows down. This report will illustrate a review on marketing and the debates that have changed the scope of marketing. This research proposal includes text analysis that is the supporting part of the research aim.
The organization was founded in the year 1994. It is the first international luxury brand (Lu, 2011, p.121). The brand is popular for providing traditional Chinese fashion statement. This part of the study will provide some theoretical aspects about Internationalization process of luxury fashion textile industry (Gillespie, Jeannet and Hennessey, 2010, p.508).
A brand is a product, service, or idea that is widely differentiated from other products, services, or ideas so that it can be conveniently communicated and marketed. Brands are generally shielded from use by others by acquiring a trademark from government organization.
This feature of marketing strategy has made many organizations opt to use social media as their marketing tool. Social media provides the most comfortable and appealing platform for marketing than any other medium (Kincy, 2011). In explaining the significance of the social media, Hargadon & Douglas (2001) also point out that social media makes it easy for consumer to realize their need, access available options and receive customer service.
s unique features which are lacking in other automobiles and provide them with constant support to help them remain engaged while they are making their mind. Maintaining consistency in marketing messages through an integrated marketing communication mix in the modern period of
I have learned that identifying the target market requires the application of several marketing strategies. At first, the organization has to research the market to identify their potential clients. Thereafter the organization has to design the approach for attracting the clients (Kurtz 2012).
The formulation of the drinks is geared towards dehydration prevention, supply of carbohydrates and electrolytes, and there is the intention of them being highly palatable to the athletes and have some effect on their personal performances during
12 pages (3000 words)Literature review
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