StudentShare solutions
Triangle menu

History of Strategy - Literature review Example

Nobody downloaded yet

Extract of sample
History of Strategy

This book, even today, continues to be the strategy bible for some of the best corporate leaders, football coaches, cricket mentors etc. Contributions to strategy were from different domains – military, political, academic and practitioners as well. The word strategy is derived from “strategos” – a combination of the Latin words “stratos” meaning an Army and “agein” which meant to lead. “Strategos” was used to refer to an Army General in Athens. In 1505 AD, Nicolo Machiavelli, a politician authored a book titled “The Prince”. This book consisting of 26 chapters dealt with principles of the governance of a kingdom or a State. His strategy of taking control of country by either treating the powerful citizens very well or crushing them completely, gave rise to the Machiavillean philosophy in politics and governance. The academic origins of Strategy can be traced back to the 1960s when Drucker, Ansoff and Chandler studied the prosperity of large successful American corporations before and after the II World War and created a platform for the "Classical School of Business Strategy". Though it had its roots in the Military Strategy, this school has never been replaced by a better total view about strategy. They propounded that Direction setting or “Strategy formulation” as an important responsibility of top managers. Business practitioners such as Sloan, the President of General Motors from 1923 to 1946, designed the concept of a “Divisionalised Corporation”. Jones, the Chairman of ICI, contributed his thoughts on how to make the Board of Directors in an organisation work better. Grove, the President & CEO of Intel Corporation presented his insights as to how to run an organisation in an environment of very rapid technological advances. In 1965, Moore, the co-founder of Intel, brought out the very popular Moore’s Law. The law stated that the number of transistors / inch would double every 2 years. This law held good for about sometime but was overshadowed by the giant strides made by chip manufacturers in the technology front, in so much so that Moore himself, publicly acknowleged that technology had far outgrown the Moore’s Law. The present law suggests that the data density per chip doubles every 18 months. The evolution of the concept of Strategic Management travels back to the 1950s, when Ford and the Carnegie Corporation, sponsored research into curriculum of business schools. The major recommendation of the study was to expand business education to include a course on Business Policy which helped application of analytical techniques to businesses. By the 1970s, most of the top B-schools in the world had a course on Business Policy and the focus became wider. By the 1980s, research literature on competitive strategy had grown and the course on Business Policy began to look at the large picture of business. Hence, Business Policy was changed to Strategic Management. Johnson and Scholes (2002) defined Strategy as “direction and scope of an organisation over the long term”. It would be prudent to compare and contrast Strategic management with Operational Management. While both these concepts dealt with management per se, these two approaches are diametrically opposite. While Operational Management was routine in nature, small in scale, specific to an operation, was ...Show more


HISTORY OF STRATEGY The beginnings of Strategy can be dated back to as early as 506 B.C. Sun Tzu, a Chinese general wrote the book “Art of War” which is believed to be the oldest military treatise in the world. This book made up of 13 chapters covered every detail about fighting a war, right from planning, waging the war, strategies, maneuvering, the quality of terrain, use of spies, attack and defence tactics etc…
Author : lhuels
History of Strategy essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the literature review on your topic
"History of Strategy"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Apple's marketing strategy in China
Implications of branding strategies and their influence on consumer behaviour are also examined. International marketing environment International marketing is “marketing in an internationally competitive environment, whether the market is home or foreign” (Cherunimal, 2010, p.1).
20 pages (5000 words) Literature review
Factors affecting the success of localization strategy of fast food companies in Asian countries
In order to be successful in their business, localization strategies therefore need to encourage indigenization, reduce import content in the products and increase employment in the society benefiting commercial and economic developments of the respective countries.
14 pages (3500 words) Literature review
Strategy management
Analysis………………………………………………………………….. 3 5. Example…………………………………………………………………. 4 6. References………………………………………………………………..
12 pages (3000 words) Literature review
Rise and Fall of Alternative Economic Strategy: From the Internationalisation of Capital to Globalisation
AES was a series of proposals detailing the plans of the Labour Party in attaining renewal of Britain’s economy following the British economic crisis that had worsened in the 1970’s, and to address the problem arising from increasing internationalization of the economy.
4 pages (1000 words) Literature review
The authors of this book largely dwell on capitalism in the society and this makes the theme of the book. They use different scenarios to prove the existence of capitalism in the past years, and show how capitalism today manifests itself in a different face, which seems friendlier, but is even more deadly than before.
8 pages (2000 words) Literature review
The company has adopted a strategy that fits it business environment by engaging with both customers and suppliers in ways that helps it achieve its objectives. This strategy is effective in the short-term though there are doubts about the long-term sustainability of some aspects of Kepak’s strategy.
8 pages (2000 words) Literature review
Strategy management
In accordance with Mintzberg (1998) the manager when acting as a craftsman, he ‘senses rather than analyzes’ (Mintzberg, 1988, p.71). This
12 pages (3000 words) Literature review
The effect of economic crisis to the marketing strategy of Volkswagen in Asian market. The case of Vietnam
The questionnaire consisted of a combination of open ended and closed ended questions. The respondents to the study were the marketing mangers of Volkswagen, Vietnam. According to their responses to the question, the study will now discuss and
20 pages (5000 words) Literature review
The Corporate Strategy for China Mobile Communications
The global telecommunication industry has been experiencing a radical financial growth throughout the decades. In relation to the recent pace of the global economic development, the telecommunication sector can also be considered as a key player in terms of contributing major support to the national economy of the countries (Chai & Roy, 2006).
18 pages (4500 words) Literature review
Leadership and Talent Management as a strategy to motivated workforce
Later on the literature review we have further gone into the details study of leadership and Talent Management and have also tried to understand the idea behind employee motivation. The research has been conducted in a quantitative analysis has been done with the help of
38 pages (9500 words) Literature review
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us