We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Wall Street Journal - Article Example

Comments (0) Cite this document
Summary
A New Name to Watch: Nuvo, the Pink Vodka Alcohol has been with humanity from time immemorial. Throughout history people have worked to refine alcohol and make into something fit for rituals and even to collect. Alcohol that is crafted and collectible is often called artisanal…
Download paper
GRAB THE BEST PAPER
Wall Street Journal Article
Read TextPreview

Extract of sample
Wall Street Journal

Now a new product is making a name for itself. Nuvo, a sparkling vodka, from France has made a big splash in bars and liquor stores across the country. People are attracted to its promise of high quality. Its brand is taking off. What accounts for the new interest in artisinal spirits, and for Nuvo in particular? During the financial crisis of 2008, many luxury brands took a hit as people had less money to spend and had to scale back a lot of their spending habits. But as the recovery takes off, people are coming out of their hibernation and starting to spend time searching for new brands to try out. Nuvo has found a niche in the market and is riding that niche all the way to the bank. People want to feel good again. They want to be seen in the clubs with the latest thing. And Nuvo is that latest thing. Nuvo was originally intended to be marketed towards women, but its creators soon found that it had wide appeal and sought to market it towards both men and women. It is an artisinal liqueur, but much of the artisinal quality is communicated through the product's packaging. A bottle of Nuvo looks very similar to a bottle of perfume. The colour too suggests that this is something you might find behind the counter at an expensive department store. The creators have taken the aesthetic quality of a perfume bottle and put a new liqueur twist on the concept. Americans seem to love it, especially young New Yorkers. A survey of a number of bar-going young women by this reporter found that Nuvo was one of the hottest drinks of the season. Sally, a 24-year-old real estate developer called Nuvo a “breath of fresh air.” She gushed when talking about the bottle's design, “I feel more like I'm in a boudoir when I see the bottle than a bar. It looks beautiful.” Others agree with her opinion. A word frequently used to describe it is “chic” (Scott). It plays up its Frenchness, which in America is a byword for sophistication and class. Nuvo has made a splash in the city. The product's website describes the drink as an “accessory” and plays up its trendiness. It boasts that it will “dazzle your taste buds” and says that it is a premium vodka infused with passion fruit nectar. The product is evocative of artisinal champagnes and capitalizes on that concept to suggest it is a luxurious product. Little is said about how it is actually made or produced. The packaging and branding do all the work in suggesting it is artisinal. The product has been featured in a number of music videos and has rapidly become a part of the cultural furniture, largely due to its distinctive bottle, which again suggest craft and care in the production process. People know what the product is because of its bright colours and unique shape. This is an important point. Some artisinal alcohol products such as bourbon have a powerful story to tell about how they are made. The bourbon must stored in particular barrels for a certain amount of years at a certain temperature. There is a real craft to the product. For Nuvo, there may be a similar process, but much more emphasis is placed on the branding and marketing aspects to suggest that it is artisinal. Even the brand-name itself suggests refinement and freshness. The word “nouveau”—French for “new”—has been shortened and made easier to pronounce, while still maintaining a kind of exoticism. While there is much to praise about the product, it is not for everyone. A story from last year indicates that Nuvo is so distinctive there has ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Wall Street Journal Article Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.net/gender-sexual-studies/29615-wall-street-journal-article
(Wall Street Journal Article Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.net/gender-sexual-studies/29615-wall-street-journal-article.
“Wall Street Journal Article Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.net/gender-sexual-studies/29615-wall-street-journal-article.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Wall Street Journal Article: Wine and Spirits
It is the heart of every gathering where most people are looking forward to serving it. “In most cultures over the centuries, these beverages have been accepted as an essential part of everyday life and yet, they also possess a magic that can sometimes take the edge off human troubles or add a special dimension to a ceremony or celebration” (Katsigris and Thomas 1).
4 Pages(1000 words)Article
Wall Street Journal Articles for International Accounting
Financial instruments, revenue recognition and lease accounting forms key among the accounting areas that the boards seek to address. If this initiative sails through then it will certainly have remarkable impact on the way companies account for most of their transactions.
3 Pages(750 words)Article
Article review, It has to be related to government or Politics
S. News & World Report on October 8, 2013. In her article, the writer advances or expounds on the idea of how the current federal government shutdown can be resolved with the help of Wall Street, in general all the business people who have a stake in the nation's economy.
3 Pages(750 words)Article
Wall Street Journal Article
As the market has grown, spirits too have gotten in on the act. It is has all become a very big business in the United States. Now a new product is making a name for itself. Nuvo, a
4 Pages(1000 words)Article
Free Trade
Although he held a different opinion in prior years to the posting of this article, the article reveals the critical concern of free trade in a globalized world. Specifically, communication has allowed
1 Pages(250 words)Article
A Journal opinion article and address an economic issue of current interest to Wall Street Journal readers
The countries were however to reduces their spending by carrying out stringent austerity measures to cut government spending. Several countries such as
3 Pages(750 words)Article
Wsj article
Hence, this paper summarizes the article by relating it to chapter thirteen of the book: Business Policy and Strategy, The Art of Competition. According to Babson, Van Deusen and Williamson (19),
1 Pages(250 words)Article
Wall Street Journal #1
This has increasingly made the area congested further increasing the problem that was caused by traffic, water shortages as well as the crumbling infrastructure. The problem can be
1 Pages(250 words)Article
Journal
The increase in the interest rates of the college debt from 2007 due to the inflation has clearly not helped the debt problem, if
1 Pages(250 words)Article
Let us find you another Article on topic Wall Street Journal Article for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us