Strategy management - Literature review Example

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Strategy management

5 Word Count: 834 1. Definition “Managers are craftsman and strategy is their clay” (Mintzberg, 1987:66) The role of managers in modern organizations can be described using different approaches. Through the above definition, Mintzberg aims to offer an explanation for the methods used by managers in order to decide on critical organizational issues. In the definition of Mintzberg presented above, emphasis is given on the potential use of the term ‘craftsman’ for characterizing managers in modern organizations. In accordance with Mintzberg (1998) the manager when acting as a craftsman, he ‘senses rather than analyzes’ (Mintzberg, 1988, p.71). This means that the manager uses his senses for evaluating and responding to the organizational problems. However, this fact does not affect his performance. In fact, crafting is characterized by the detailed review of organizational problems, allowing for more precise managerial decisions compared to common methods of strategic decision making, where there is the risk of generic assumptions. This advantage of crafting towards other methods of strategic decision making is made clear through the following statement of Mintzberg: manager as a craftsman ‘has to craft his strategy as a potter has to manage her craft’ (Mintzberg 1988, p.73). ...Show more


Topic 1 Table of Contents 1. Definition….……………………………………………………………. 2 2. Argument…………….………………………………………………. 2 3. Alternative…………………………….………………………………… 3 4…
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