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From job interview to promoting a business how effective is marketing yourself - Dissertation Example

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From job interview to promoting a business how effective is marketing yourself

In both situations there are certain things that are important to do. I would like to study how effectively marketing yourself works in both situations. 2. Focus for the Study My research topic is the importance of marketing yourself in a job interview or in promoting a business. One of the first things that people say when you are reading books on this topic is that everyone should become a networker both online and offline. Tara Hunt, author of the book, The Whuffie Factor, states that online networking is essential to gaining more business or to find a job. She explains that "whuffie is the residual outcome-the currency of your reputation" (4). She goes on to say that you can build it or ruin it based on what you do in the community and what people think about you. This is one way to look at marketing yourself because you are putting yourself or your business into the public eye and you want to make sure that people see you in the best light. John Milton Fogg adds more focus to this discussion because he tells people through a story, that networking is about building relationships. If you build solid relationships by helping others, they will in turn help you. Networking seems to be the most effective way of marketing yourself. ...Show more

Summary

From Job Interview to Promoting a Business: How Effective is Marketing Yourself? 1. Introduction When looking for a job or starting a business, everyone must market themselves. Marketing is very important because it is how people find out about a business or how they understand who you are and what you can do…
Author : rfranecki
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