Devils Advocate Issues - Essay Example

Second, by Coca-Cola using beautiful ladies in advertising their products, the main aspects that emerge are those of a company highly considerate of selling quality. That is why they select the best. Consequently, size matters a lot in the body image put on adverts, as the products would in most cases be associated with good health and prosperity if used by the consumer (Lin, 40).

Finally, the attainment of good body standards by women is usually perceived as a key determinant in the sale of items as good looks usually create the impression and illusion that the associated products are also of good quality. Hence, most people have always bought items just because the company used good body images of high quality to market the products and have the models appear as having good body standards.

However, on the negative side, the use of body standards in advertising as has been used by Coca-Cola may have diverse negative effects on society about how the company is perceived. One main way by which the adverts have greatly affected consumers in a negative perspective is to have them appear and feel insecure about their bodies. As such, most women tend to copy the bodily image shown in a bid to appear as them but, instead, they end up being emancipated. Negative body standard of the image arises when society is made to believe that they can only be good-looking by enjoying certain products or appearing as the models whose images are on the products.

Currently, the society in which we live is too obsessed with appearances, weight, and body images to the extent that one’s own body may be perceived as its enemy. This has distorted the appreciation people especially females had of their bodies. In most of the adverts put by Coca-Cola, the perception becomes that an ideal body of a feminine must just be tight, bolted, and round. However, this should not be the case and the company should stop perceiving negatively the body of women from an objectified view (Lin 75). This objectification by the media and most companies should be stopped as it robs the women in society of their self-expression and true identity. As is widely seen, the highly influential groups in society are the ones who exert the ideals of beauty based on body standards thus, enforcing the trends on women. Advertising should not always be used to negatively impact the good ideals of society despite having genuine reasons to achieve set sales standards.