The main theme for a consumer would be to relate the attainment of highest self-esteem standards by the use of the product. This zeros in on whether the same is applied on the image. For instance, consumers may shy off from an advert in which the model has a low self-esteem of herself if modesty is not appropriately applied.
Second, by Coca Cola using beautiful ladies in advertising their products, the main aspects that emerge are those of a company highly considerate of selling quality. That is why they select on the best. Consequently, size matters a lot in the body image put on adverts, as the products would in most cases be associated with good health and prosperity if used by the consumer (Lin 40).
Finally, attainment of good body standards by the women is usually perceived as a key determinant in the sale of items as good looks usually creates the impression and illusion that the associated products are also of good quality. Hence, most people have always bought items just because the company used good body images of high quality to market the products and have the models appear as having good body standards.
However, in the negative side, the use of body standards in advertising as has been used by Coca Cola may have diverse negative effects on the society with regard to how the company is perceived. One main way by which the adverts have greatly affected consumers in the negative perspective is to have them appear and feel insecure about their own bodies. As such, most women tend to copy the bodily image shown in a bid to appear as them but, instead they end up being emancipated. Negative body standard of the image arises when the society is made to believe that they can only be good looking by enjoying certain products or appearing as the models whose images are on the products.
Currently, the society in which we live in is too obsessed by the appearances, weight ...Show more