Analysis of Orgasm Inc Documentary Film Directed by Liz Canner - Essay Example

According to Canner’s employer, once approved by the FDA, the drug was to go down on record as the first women Viagra (Orgasm Inc., 2011). In the process of filming the movie, Canner realizes that the movie is not about a drug as stated earlier; instead, it is a hoax by pharmaceutical companies to siphon money from unsuspecting citizens. According to Canner, she was making a documentary on a drug that was a cure to a female disease known as female sexual dysfunction (FSD). In any part of the world, health matters are vital and nobody ever wants to contract a disease if he or she is in a position to avoid it.

It is because of this perception that the pharmaceutical company came up with an easy way to make a quick profit. The company decided to invent a drug and advertised it in all forms of media in order to get the intended target market, women. Some of the advertisements on television sets claimed “.40 million women in the US may have FSD disease… (Orgasm Inc., 2011)” According to the documentary, the advertisement worked because in no short time after receiving approval from the FDA, people streamed into pharmaceutical companies and shops in demand for the new drug.

Many women went for medical checkups just to be sure of their health status concerning the new disease.