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Write-up - Essay Example

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Canner’s initial objective while creating the documentary was for the sake of a pharmaceutical company conducting a research on drugs that allegedly could solve orgasm problems on women. According to canner’s employer,…
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According to Canner, she was making a documentary on a drug that was a cure to a female disease known as female sexual dysfunction (FSD).
In any part of the world, health matters are vital and nobody ever wants to contract a disease if he or she is in a position to avoid it. It is because of this perception that the pharmaceutical company came up with an easy way to make quick profit. The company decided to invent a drug and advertised it in all forms of media in order to get the intended target market, women. Some of the advertisements on television sets claimed “...40 million women in the US may have FSD disease… (Orgasm Inc., 2011)”
According to the documentary, the advertisement worked because in no short time after receiving approval from FDA, people streamed in to pharmaceutical companies and shops in demand for the new drug. Many women went for medical checkups just to be sure of their health status concerning the new disease. During medical checkups, many women tested positive of the disease and encouraged to seek medication, which was costly. According to an interview, one of the women that had undergone medical checkup claimed that doctors told her that she risked death since she had lost a third of her blood volume (Orgasm Inc., ... Read More
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