In this film, director Lourdes Portillo shows various testimonies from the victims’ families, which, if only used properly, can help catch the real criminal/criminals. The film also indicates a possible collusion between the police and the criminals, where it is highly probable that some of the police are rapists too, since they have not duly resolved this long-standing investigation. Unfortunately, the local and central government are blind and deaf to the pleas of families, friends, and supporters of the deceased. To make matters worse, the cosmetics industry, through MAC and its collaboration with Rodarte, shows either apathy or absurdity in creating a cosmetics line called “Juarez.” Julianne Hing reports how consumers negatively reacted to the line. I appreciate that beauty and fashion bloggers made an outcry against this tasteless beauty line. These works underscore how insane these killings are because they reveal the ugliness of gender and social class codes and the ugliness of beauty brands.
These works are connected to the social construction of gender, specifically, the visibility and invisibility of gender. Judith Lorber, in “Night to His Day: The Social Construction of Gender,” talks about how society creates and reinforces gender through different social, economic, political, and legal structures. Lorber stresses that “the most powerful means of sustaining the moral hegemony of the dominant gender ideology of the dominant gender ideology is that the process is made invisible…” (58). My analysis is that gender makes femininity and masculinity visible and then makes it invisible through making society accept gender beliefs and attitudes. In the case of disappearing and raped women in Juarez, their gender and social class are the main reasons that they are invisible to their government. Nieves argues for the connection between gender and lack of