Sexuality - Research Paper Example

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Sexuality

Particularly, advertisement through billboards was considered by the research respondents to be most offensive of all mediums of advertisement. A number of French Reports have also emphasized upon the promotion of sex through advertisements, saying that the advertisements have used overtones of violence to degrade women and project bestiality and inferior role of women in sex. Such an attitude towards women creates a very distressed situation which should be immediately addressed so that dignity of those women on different levels could be restored. “Sexist advertising affects the shaping of people's identities and is counter-productive to society's goal of achieving gender equality” (“Sweden mulls ban”). This paper analyzes such an ad by Calvin Klein and discusses how the female model in the ad has been used as a source of sexual appeal for the audiences. In the end, there is a brief discussion of the guidelines that if followed, may help eradicate this practice. Women are being overly sexualized in different advertisements and fashion magazines, which is not only building negative perceptions about the character of women in the society but is also playing a role in derogating the society on moral grounds. Research done by sociologists lately suggests that sexploitation of women seen on the cover of one of the mainstream fashion magazines Rolling Stone suggests that women are far more potently targeted sexually than men over the last few years and such a negative attitude definitely does not deliver a positive message to the society at large. Sexploitation through advertisements in such an open manner not only holds very negative ramifications for understanding the concept of female dignity but also leads to exploitation of women. ...Show more

Summary

Advancement in technology and globalization has conventionally had a great impact on the understanding and treatment of sexuality around the world. This has enhanced the social and cultural uniformity regarding the roles and characteristics of gender…
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