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Strategic Analysis of General Healthcare Group Ltd - Essay Example

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Strategic Analysis of General Healthcare Group Ltd

The Mission and Vision statement of GHG was reconstructed to clearly deal with a large number of health care conditions in the UK (General Healthcare Group(c) 2011). It illustrates the company’s dedication to deliver affordable, premium healthcare services in its immediate communities. It afterwards develops value propositions about the value of each person, working with reliability, and treating others with dignity, respect, and commitment. This mission is shown in the written business plans of GHG, which sets off by talking about the value of the patients and dedication to conformity and moral principles. Another major business plan is for GHG to concentrate on areas where the company will be either the top or minor health care provider (General Healthcare Group(d) 2011). These services are usually based in major cities or urban areas distinguished by strongly integrated health care system (Hillestad & Berkowitz 2003).  GHG is currently in an unstable position, with drastic changes during the recent decade. A comprehensive analysis of its current business plans, environment, and examination of its internal business processes is required to determine its present competitive status and prospects. In the UK, demand for physicians is triggered by demographics and growth in population. The commercial gains of individual professions rely on the specialisation and standing of the personnel and physician. Major professions have privileges in influencing costly diagnostic facilities. and administrative procedures. Minor professions compete successfully by offering expert services and premium customer service (Grant 2005). Doctors usually have a number of competitors in neighbouring communities (Grant 2005). However, industry competition is less of a concern for GHG. Its business approach towards being the market leader in the UK encouraged them to compete in major cities mainly against non-profit ...Show more


This analysis "Strategic Analysis of General Healthcare Group Ltd" will start with an external examination of the health care industry competition. An external analysis would, in addition, be the most appropriate place to start an evaluation of an organisation in a particular industry…
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